Adobe® AdLens™ for Display is the only digital advertising optimization solution that integrates display ad investing with search engine marketing (SEM) and social ad buying and offers massive reach through partnerships with the world's largest inventory suppliers. Achieve high-performing display campaigns with impression-level bidding, targeted audience buying dynamic creative optimization, cross-channel insights, and flexible campaign management.

Display ad marketing challenges

Today's online display ad market can be extremely complicated to navigate. It's filled with decisions about where to place advertising, how to manage for frequency, and concerns about whether ads purchased on carefully selected sites will result in the right brand experiences and conversions.

Solution

The real-time bidding infrastructure of AdLens for Display enables you to reach large-scale, high-quality inventory within leading ad exchanges and supply side platforms (SSPs). AdLens for Display supports bidding at the impression level via modeling and proprietary optimization technology, helping you purchase display ad inventory more efficiently. It also offers actionable audience targeting capabilities and dynamic creative optimization for improved conversion.

Resources

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

Benefits
Features

Massive reach with global frequency control across leading auction markets, including Google, Bing, Yahoo!, and other Adobe media partners; and SSPs including ADX, Admeld, Right Media, Microsoft Ad Exchange, AppNexus, Rubicon, OpenX, and Facebook Exchange
The ability to connect with the specific audiences you want through optimization and look-alike modeling, boosting chances for greater conversions
Options for expanding your audience through third-party data partners (such as BlueKai), offering more than 18,000 audience segments from which to choose
Custom audience segment creation for easier retargeting
Seamless data integration within the Adobe Marketing Cloud (AudienceManager and Dynamic Ad Targeting) for improved optimization, targeting and creative performance
Single buying system allows control of audience targeting and delivery
Integrated technology allows users to focus on managing campaigns and not systems integration

Bid Management and optimization

Tools that capitalize on display as a performance channel
Get greater control and insights with a proven optimization approach.
The ability to give credit for display conversions
Use customizable view-through weights and multi-event attribution rules.
Channel-assist reporting
Understand which clicks and impressions led to a specific conversion.
Scale-of-performance display
Go beyond retargeting through real-time bidding and access to a wide array of targeting data.
The ability to manage your audience buys 
Control frequency worldwide.
Seamless data integration within the Adobe Marketing Cloud (AudienceManager and Dynamic Ad Targeting) for improved optimization, targeting and creative performance
Single buying system allows control of audience targeting and delivery
Integrated technology allows users to focus on managing campaigns and not systems integration

Actionable Audience Intelligence

Unified audience profiles available for Ad and Site experiences as well as Analytics and Reporting services
Extended audience segments based on 1st party data aligned with any 2nd or 3rd party data source
Open platform to integrate offline or other digital data sources

Dynamic Creative Optimization

Create and deliver dynamic ad units aligned with audience segments to increase relevance and click-through
Automatically optimize for the best performing ad units or creative combinations
Align ad creative with landing page experiences to deliver greater user experiences and conversion rates