Adobe Merchandising enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and average order value (AOV). By improving shoppers' ability to find and select products, and promoting products based on business goals and metrics, and helps retailers grow their online channel.
Merchandising managers at retail and eCommerce businesses need to execute merchandising quickly and effectively — without having to lean on technical or IT resources. They also know that they must engage visitors and convert them to shoppers by leveraging online marketing strategies such as search and email. A significant part of this challenge is increasing AOV by getting shoppers to purchase more products that lead to higher margins.y grow and shape the business.
Adobe Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.