Creating individual experiences for every customer is highly effective. Now it can also be efficient. Adobe can help you orchestrate it all.
What is Adobe Campaign?
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
Adobe Campaign capabilities
As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.
Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.
This report takes an in-depth look at the top 13 vendors and names Adobe a Strong Performer, giving Adobe Marketing Cloud the highest rank for current offering.