Digital Marketing resources

Summary
Our fifth Digital Intelligence Briefing, in association with Econsultancy, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns.

Summary
Last year, social networking accounted for one of every five minutes spent online, and mobile devices powered much of our social media use. Yet many marketers still see search, social, and mobile as separate entities, and only 33% of advertisers' websites have been optimized for mobile. Clearly, it's time to rethink search-marketing strategies. As search engines adapt rapidly to social and mobile sites, marketers must adapt right along with them. This white paper is a valuable resource to understand how to integrate your social and mobile strategies into your search strategy.

Summary
Management of corporate social media has become a full-time job in many marketing departments. But what impact is it actually having on your brand awareness? And perhaps more importantly, can it boost your company's bottom line?

Authors
Erin Miller, Manager, Analytics & Insights, Restaurant.com
Joseph Stanhope, Senior Analyst, Forrester
Jonathan Zajicek, Sr. Analyst, Business Insights, Restaurant.com

Summary
Website traffic is a valuable commodity. To make the most of this asset, marketers need to ensure that marketing and customer experience efforts will resonate with visitors and drive measurable benefits. The only way to ensure that you’re delivering relevant experiences to your website traffic is through online testing and optimization.

Summary
Explore the new capabilities of Adobe Discover 3 and how it can help you more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers' to fill their shopping carts.

Duration
45 minutes

Authors
John Yi, Manager, Marketing API Program, Facebook

Summary
Live from Summit 2012 - Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers are the most effective way for brands to connect with and engage new customers. Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Learn all about these changes from the team at Facebook, and what they mean for your business. Then, hear from Adobe representatives how your Facebook social marketing can be scaled and optimized through Adobe.

Duration
48 minutes

Summary
Creating profitable online strategies can be difficult to come by in the hospitality industry, where the cost of online marketing continues to climb, yet many hotel budgets have reached a plateau. To stay ahead of the curve, HeBS Digital uses Adobe Digital Marketing Suite in tandem with technology from BrightEdge. With Adobe and Brightedge, HeBS has increased target keyword ROI by 44%, achieved 120% lift in conversion, and raised online room bookings by 63%.

Summary
The Economist wants its readers to explore content, deeply engage with articles and essays, and participate in dialog around news issues by interacting with contributors, presenters, and other readers. Using Adobe Digital Marketing Suite, The Economist is leveraging data in new ways to discover where the potential yield is in terms of advertising inventory, while selling subscriptions and gaining registrants. With Adobe solutions, The Economist has identified highly engaged user segments to successfully create new sponsorship opportunities, enabled data-driven optimization strategies, and reduced monthly reporting efforts by one third.

Summary
After evaluating several digital marketing solutions, Money Management International (MMI) adopted Adobe Digital Marketing Suite solutions to gather critical insights across its online activities. Because of the solution’s rich integration and robust functionality, the organization saw virtually limitless possibilities to optimize new visitor engagement and keyword campaigns, website navigation, user experiences, content delivery strategies, and more. With Adobe solutions, MMI has accelerated reporting times from ten hours to ten minutes, helped to reduce ad spend, and increased visitors completing online counseling forms by 23% through a single test.