Philippe Vendrolini
California College of Arts and Crafts

Inside the Insider

Objective: Inside the Insider is about demystifying and challenging the seamless 'collaged' construction of dominant mass media messages. In this video, that combines off-air recordings from the television program Entertainment Tonight with my own footage, I am attempting to reveal the codes through which such mainstream television programs manipulate viewer's attention. Through an intense dissection and reconfiguration of the 'units' of the shows, I am opening ways for viewers to actively interpret the message and its creation. Ultimately, the piece becomes an open-ended invitation to viewers to start messing with messages and imagining their own narrative around, or within the 'official' message.

Tools used: I used Adobe® Premiere® to capture the needed footage. I worked on some of the elements using Adobe Photoshop®. I composited the video collage with Adobe After Effects®.

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