Christoph Behm
Braunschweig School of Art

The "Blossom of Your Self" media campaign for GSUS Sindustries

Biography: Christoph Behm was born in 1975 in Braunschweig, Germany. In 1998, after completing his education in construction design in Berlin, he decided to study design. During his five years at the Braunschweig School of Art, he specialized in corporate and web design, film, and animation. In 2003, after two years as a self-employed graphic designer, Christoph began working as a Flash designer with the advertising agency Jung von Matt. In 2004, he won the ADC Silver, the ADC*E Gold award, a RED DOT and a placement on the Cannes Shortlist for his website “one-silly.de”. While working for various multimedia and on-air design companies in Hamburg, he completed his master's degree. His key interests are corporate, film and web design.

Objective: This commercial is a part of a complete branding campaign I created for GSUS Sindustries, a successful Dutch fashion label. The company markets clothing to a young, highly skilled and highly motivated customer. These youth look at a society that offers endless possibilities, making it increasingly difficult to find their road to contentment and happiness. I tried to touch the emotions of this group so that they feel understood while maintaining the credibility of the authentic GSUS fashion label. The commercial makes you ponder and reflect upon yourself before it prompts you to shop simply because you have grown to like the GSUS brand.

Tools used: Adobe® Photoshop® was used to edit and design graphics. Adobe After Effects® was used for editing the footage and for postproduction.

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