Jeff Krichmar
Ringling School of Art and Design

Box of Toothpaste: The website

Biography: Jeff Krichmar creates because he has no other means to fulfilment. His archenemies are malnutrition, sleep deprivation, and the notorious x-acto blade mishap. His band of allies consists of friends, family, and strangers who are willing to help him make something of himself. He was brought to this planet by Etya Vaserman and Yefim Krichmar. What he fears is a world lacking in qualities. What he loves is man's ability to communicate. With all the super powers he may lack, his determination and ambition seem to compensate in making the world a better place. He lives to try. (Moustache sold separately.)

Objective: I was to create a six-page website where the project guidelines required us to develop the website using only the packaging from any existing product. The website consists of one web page per side of the product packaging. In order to push the restrictions of the guidelines, I chose to manipulate the text that was used in the original packaging and change the size, layout and properties of the text. I did this in an effort to alter the message that the original packaging conveyed.

Tools used: I created all of the images in Adobe® Illustrator®. Adobe Photoshop® helped me image slice the Illustrator document I exported. Some flash animations were created in Adobe After Effects®. After saving for web as an HTML file with images, I opened the document in Adobe GoLive® and worked out all the rollovers and page titles.