Marius Lohmann
School for Applied Sciences — Aachen, Germany

Shopping Bags

Biography: Marius Lohman will graduate from the School for Applied Sciences in Aachen, Germany with a diploma in visual communications in July 2005. He has worked in advertising at Scholz & Friends, Berlin; Ogilvy & Mather, Frankfurt; Barten & Barten, Cologne and studied for seven months in France. His work has been recognized by OneShow NY and the magazine Stern and Unicum in Germany. Marius plans to work in Manhattan or Los Angeles.

Objective: Because of the fact that the handles of a cardboard bag are not outside but inside the bag, the user has to dig their way into it. This generates new visual applications. For instance, a department store chain could use these bags for promotional purposes.

Tools used: Adobe® Photoshop® was used to manipulate the photographs and create effects. Adobe InDesign® was used for the text and layout.