Klass Neumann
University of Applied Sciences in Hamburg, Germany

From the Merchant's Skirt to the Discount-Broker Pants

Biography: Klaas Neumann is a student of illustration at the University of Applied Sciences in Hamburg, Germany. His main focus is information design, but he also participates in the creation of a comic magazine. After high school graduation, he decided to make his passion for drawing a profession. Born in 1978, his childhood was influenced by the dawn of the personal computer, which has become an indispensable tool. Klaas is also interested in analog media such as books and cinema, and has volunteered for the student community. Besides working on his studies, he is employed by a newspaper as graphic artist.

Objective: Draft of a spread for a business newspaper. What was standard German business attire over the past nine centuries? The spread illustrates how colorful clothing used to be compared with today’s rather dull business outfit for men. By describing the way clothes were produced, it also explains the way trade and production have evolved over time. In order to emphasize the impact of pure imagery, the poster needs only a few typographic elements.

Tools used: Adobe® Illustrator® was used for the design, with the application’s basic shapes (circle, rectangle, etc.) allowing for consistent style.