"Act as if what you do makes a difference. It does."
— William James
Ed Madison, PhD. is an Assistant Professor at the School of Journalism and Communication, University of Oregon, where he teaches multimedia journalism, media entrepreneurship, and digital publishing. He is a University Club of Portland Foundation Fellow (2011), an ISTE Emerging Scholar (2011) and UO Promising Scholar (2010).
He is also founder of Media Arts Institute (MAI), a nonprofit educational organization whose mission is to inspire and educate aspiring and seasoned media professionals through its productions, workshops and forthcoming publications such as behind-the-scenes documentaries profiling accomplished individuals in media. Programs are produced by advanced students, in partnership with Emerson College and the University of Oregon’s School of Journalism and Communication, and made available to high schools and colleges across the country for use in their media arts related curricula.
Madison has a 27-year track record as an executive producer/director of network television, film and commercial projects. His multifaceted career in media began at the age of sixteen and has covered the gamut, from talent coordinating for a local Washington, DC talk show while still in high school to creating, producing and directing programs and segments worldwide for network, syndicated and cable television. At age 22, Madison became a founding producer for CNN, aiding in the groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10, and Entertainment Tonight. His present company, Engaging Media, Corp., creates, brands and distributes high caliber video programs and marketing messages for delivery via the Internet to mobile devices and PCs.