Preparing students for the new creative marketplace
The role of the designer is merging with that of the developer in today's creative marketplace. With the blurring of boundaries between writing code and crafting beautiful imagery, what new skills do students need, what new tools must they master, and how can educators prepare them for successful careers?
At Adobe we'll be exploring this issue — and the tremendous opportunities that come with it — through online seminars, examples of best practices from educators and agencies, and articles. For more information, check back regularly or sign up for our monthly higher education newsletter.
Case studies
Traction: Envisioning the new creative workforce
Adobe technology helps shape tomorrow's design innovators — underpinning the creative force behind one of America's leading interactive agencies.
Foundation for California Community Colleges
The largest system of higher education institutions in the world, the California Community College System works with Adobe to make creative solutions affordable for 2.5 million students.
Free curriculums
Visual Design: Foundations of Design and Print Production
Visual Design is a yearlong, project-based curriculum that develops career and communication skills in print production and graphic design using Adobe tools.
Digital Design: Foundations of Web Design
Digital Design is a yearlong, project-based curriculum that develops IT career skills in web design and production using Adobe tools.
Digital Video: Foundations of Video Design and Production
Digital Video is a yearlong, project-based curriculum that develops career and communication skills in digital video production using Adobe tools.
Articles
Online ad agencies face shortage of workers
Digital ad firms are on a hiring binge as more money migrates toward web advertising. But they're having trouble finding workers with the right mix of creative and technical skills.
By Frank Langfitt, Morning Edition, NPR.org
Software equals interactive design education?
When students hear the words "interactive design," the first thing that leaps to mind is Adobe Flash®, HTML, or Adobe Dreamweaver®. But interactive design isn't all about mastering software.
By Jason Aristofanis Tselentis, AIGA.org
The re-skilling of the American art student
The idea of skill has come to seem woefully outdated in an art world that emphasizes conceptual innovation and making the right statement, at the right time, with the right media.
By Ellen Lupton, AIGA.org
How Rap Cat made it into this headline
As old ad agencies try to get a grip on their future, the new guerrilla ad guys think they've got it all figured out.
By Bryant Urstadt, NYMag.com
Graduate education: Preparing designers for jobs that don't exist (yet)
With technology obliterating boundaries between disciplines, design education is in turmoil. Here's a look at how some design programs are responding creatively.
By Anne Burdick
Business Week special report on design schools
What are the most forward-thinking design schools in the world? And what are they doing that sets them apart?
Community
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