Reach the right customers. Right now.

Enhance first-party and Facebook audience data with search intent data to quickly reengage non-converting customers on Facebook.

 

Be more liked. Use search intent data on Facebook.

Data is the centerpiece of programmatic advertising. And Facebook ads are the latest beneficiaries. Adobe Media Optimizer lets you reengage audiences who have clicked on your search ads with Facebook Custom Audience. Further scale your campaigns by targeting new prospects with look-alike audiences. Closing the loop and efficiently maximizing conversions have never been easier.


Benefits of Facebook search retargeting.

Flexible targeting

Easily use Facebook Custom Audiences and Lookalike Audiences. Refine with other Facebook native targeting options.
 

Scale

Easily target the over 1.7 billion active monthly users on Facebook globally with search intent audiences across Facebook, Instagram, and the Audience Network.
 

Performance

Unique targeting coupled with relevant ads leads to improvements in click-through rates, conversion rates, and cost per objective.
 

Insights

Understand channel assist influences between search and social campaigns.
 

 

Search intent on Facebook is the right play.

For a global online gaming customer, search retargeting on Facebook accounted for 13% of total Facebook conversions. When compared to concurrent Facebook campaigns, Facebook search retargeting delivered a 19% lower cost per acquisition, a 45% higher conversion rate, and a 63% uplift in acquisition volume at similar spend levels.

 

Choose simplicity over complexity.


Read our guide Solving the Programmatic Puzzle to learn how to automate your campaigns while maximizing your ROI.

Learn how to solve business problems.

Read our use cases for best practices in programmatic media buying and ad serving.