Adobe AudienceManager
Actionable and optimized audience targeting
Adobe® AudienceManager is the industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Digital marketing challenges
Adobe AudienceManager manages advertising data to action robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain.
Solution
Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power very large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Marketing Cloud customers.
- Improved advertising effectiveness
Use existing rich audience data as a targeting parameter across multiple campaigns. - Enhanced creative and content relevance
Customize the experience of customers by applying multisource segments to your creative, content management, or landing page optimization solutions. - Extended targeting capabilities
Efficiently combine external profiling data to build look-alike models of your best customers using third-party data attributes. - Actionable offline data in advertising campaigns
Make customer relationship management data and other offline data models actionable online by onboarding users into online segments.
Consolidate and enhance audience profiles
- First-party data (analytics and registration)
- Second-party data (strategic partners)
- Third-party data (data vendors)
Identify and quantify audience segments
- Segment size estimates (deduped overlap)
- Segment performance analysis
- Profile data provider scoring
Enable action profile information and segmentation across any channel
- Adobe Digital Marketing Suite
- Creative optimization
- Demand-side platforms (MediaMath, AppNexus, and others)
Uphold the highest standards of privacy and protection
Learn more about the privacy practices of Adobe AudienceManager.
