Multi-Channel Advertising Technology, formerly Efficient Frontier, is the first unified performance advertising management platform that optimizes across search, display, and social media, including Facebook. The platform gives marketers the control and insights required to manage campaigns productively, and the technology solves the complexity of performance optimization in auction-based digital ad markets.
Enterprise marketers are under pressure to continually improve digital campaigns to drive better performance and ROI. Marketing conditions change quickly, and marketers need an enterprise-level solution that gives them the ability to update tactics, targets, and budgets in an intuitive way and in real time.
Multi-Channel Advertising Technology delivers performance for successful digital marketing campaigns. Unlike rule-based approaches, which are inherently inaccurate and labor intensive, Multi-Channel Advertising Technology uses mathematical models to weigh risk and return across numerous events. This approach provides the visibility, scalability, and actionable choices required to manage large and complex digital advertising campaigns.
With unified campaign management, marketers benefit from an integrated, single view across all digital channels. By gaining and understanding the cross-channel attribution of the campaign, marketers can design and optimize to the preferred model. The models that Multi-Channel Advertising Technology builds provide accurate forecasts that give marketers views into future campaign options and performance impact.