Customers are individuals. Campaigns should be, too.

Creating individual experiences for every customer is highly effective. Now it can also be efficient. Adobe can help you orchestrate it all.

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What is Adobe Campaign?

 

Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.

Solution overview

Adobe Campaign capabilities

Visual campaign orchestration

Visual campaign orchestration

Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.

Integrated customer profile

Integrated customer profile

As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.

Targeted segmentation

Targeted segmentation

Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer.

Email execution and deliverability

Cross-channel execution

Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email execution processes.

Real-time interaction

Real-time interaction management

Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.

Operational reporting

Operational reporting

Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.

Adobe Campaign is now integrated with Adobe Experience Manager.

Adobe Campaign is now integrated with Adobe Experience Manager.

With Adobe Campaign and Adobe Experience Manager, marketers have a winning combination to manage and deliver content across orchestrated communications.

 

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Learn more about Experience Manager
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Adobe ranks highest for current offering in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014.

Adobe ranks highest for current offering in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014.

This report takes an in-depth look at the top 13 vendors and names Adobe a Strong Performer, giving Adobe Marketing Cloud the highest rank for current offering.

 

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Live up to the promise of personalization.

Live up to the promise of personalization.

See how Adobe Campaign, formerly Neolane, helps C Spire Wireless create effective personalized experiences.

 

Download the white paper ›

Conquer marketing uncertainty.

Meet the needs of the mobile-minded.

Find out what Forrester Research has to say about the mobile mind shift in this report full of strategic recommendations.

 

Download the white paper ›

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Make sense of the new, more complex customer journey.
From Forrester Research, discover how a deep understanding of customer interactions can help you navigate through the marketing clutter.

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

or call 617-467-6760