With close to $77 billion being spent on digital advertising, only the best-informed marketers stand out. Adobe can help you cut through the clutter.
What is Adobe Media Optimizer?
Effective advertising starts with a powerful ad management platform: Adobe® Media Optimizer. You’ll get a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix.
Media Optimizer capabilities.
The more you know about your customers, the more effectively you can reach them. Adobe gives you the data you need to segment those who are still browsing and those who are ready to buy, and get the right message in front of each.
Media Optimizer lets you manage your search engine marketing campaigns, improve your display advertising investment, and maximize the reach of your social campaigns — all in one place.
Using industry-leading algorithms, Adobe can help you plan the most effective media mix for your campaigns. We can even predict which scenarios will shift customers from awareness to purchase, before you use a single dollar of your ad spend.
Digital marketing leaders are responsible for deciding where, when, and how much to invest. They want to look past internal silos to see the entire funnel of digital advertising campaigns, the customer journey, and how customers made their purchase decision. And, yes, they need to deliver measurable results.