
Adobe live events introduce new technologies like Adobe AIR™ and Adobe Media Player to customers.
As revenues from traditional business models decline, companies are increasingly managing to their bottom lines. No one wants to spend more than they need to. Isolated solutions are expensive solutions that require dedicated infrastructure to enable interoperability and extra resources to support. Deploying integrated, end-to-end solutions reduces complexity and scales in a cost-effective manner.

Which way? Many companies are running into technological hurdles with online entertainment. "The 11th Hour" (Warner Bros.).
Adobe's integrated software solutions improve project efficiency from creation to delivery. The powerful tools in Adobe® Creative Suite® 3 Production Premium, which includes Adobe Flash® Professional CS3, enable video, audio, motion graphics, and interactive content creation. For delivery and playback, the Flash family of products — Flash Player, Adobe Media Player, Flash Lite™, Flash Media Server, and Flash Media Live Encoder — meets virtually all management, distribution, and viewing needs.

An end-to-end solution with Adobe software: creation with Adobe Illustrator® and Photoshop®; acquisition with Adobe OnLocation™; production with Adobe Premiere® Pro, After Effects®, Soundbooth™, and Flash; delivery with Flash Media Server; and playback with Adobe Media Player, Flash Player, and Adobe Encore®.
Connecting to your audience is made easier and more affordable through the Adobe consortium of professional partners who can help you produce, distribute, and profit from your content. The Flash Video Streaming Service enables you to distribute your content without the hassle of setting up and maintaining your own streaming server hardware and network. Focus on producing compelling content by leaving the details of live video production, workflow automation, publishing, encoding, and robust reporting tools to Flash Media Solution Providers.

All on the same screen: Adobe evangelists take to the road to spread the word.
Adobe Media Player runs on a wide variety of operating systems, browsers, and devices, enabling you to reach the largest possible worldwide audience. Its new delivery models enable online and offline viewing of persistent and dynamically served advertising. It also supports new subscription-based delivery models for revenue generation.
Adobe is committed to helping broadcast and media companies profitably distribute video content while retaining control over that content. The future of television is online. Adobe solutions help you get there.
“I’m delighted to announce this strategic relationship with Adobe. It is important to ensure that BBC iPlayer is available on as many platforms as possible. It will offer our audiences increased flexibility as to how and when they consume our content, both live and on demand, on www.bbc.co.uk. With a complete end-to-end workflow, Adobe’s video solutions will revolutionize how we create and deliver content to audiences in the digital age.”
Group controller, BBC Future Media & Technology

A crowd of technologists gathers for a recent Adobe event.