Drive demand
Quickly generate greater demand
The opportunity to drive demand through digital channels is exploding as customers spend more time and money online. The Adobe Experience Manager solution integrates Adobe tools to launch marketing campaigns and drive demand across multiple channels.
Give customers what they want
The Adobe Experience Manager solution integrates Adobe tools to empower marketing and IT to decrease the time to market of campaigns, and to optimize conversion by measuring and personalizing the online customer journey through landing pages and microsites.
Decrease time to market as you easily roll out targeted marketing campaigns to generate more demand.
Quickly build campaign assets that are relevant across key target audiences and buyer personas.
Launch new landing pages and microsites with speed and ease.
Maximize the conversion of leads through traffic generated from email or social media campaigns.
Optimize conversion by measuring and personalizing the customer journey
Marketers who optimize campaigns with personalized content that drives engagement are able to produce the greatest number of leads, increase conversion rates, and capture the most mindshare of visitors. Drive leads through your various digital marketing channels.
Streamline the creation, review, and approval of campaign assets:
- Create images and interactive digital assets with Adobe Creative Suite across targeted segments and personas.
- Easily store assets with metadata in a digital asset management (DAM) system with integration between Adobe Creative Suite and Adobe Experience Manager Digital Asset Management.
- Review and approve campaign assets with built-in workflow capabilities in Adobe Experience Manager across department and agency stakeholders.
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Easily find and share campaign assets:
- Enjoy simple asset upload, search, and organization with Adobe Experience Manager Digital Asset Management (DAM).
- Intuitively search and retrieve content across documents, web pages, and digital assets for easy asset reuse across campaigns.
- Seamlessly share assets within and outside your organization using the Adobe Experience Manager desktop or web client.
- Tag and reuse campaign assets across geographical markets to reduce production costs.
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Launch email and social campaigns and optimize traffic back to digital properties:
- Use a simple WYSIWYG email content editor to produce HTML emails based on templates from Adobe Experience Manager.
- Adapt message formats to client device types.
- Personalize message content across mobile and social channels to increase click-through rates with Adobe Social and Adobe Test&Target.
- Measure and gain insight into user click-through and traffic metrics with Adobe SiteCatalyst and Adobe Social.
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Build and optimize microsites and landing pages to increase conversion rates:
- Use intuitive web, mobile, and mobile app publishing on a single Adobe Experience Manager authoring platform to support landing page visits from any device.
- Employ a business user tool for authoring web forms to enable execution and testing of multiple lead capture strategies.
- Personalize content based on persona, customer context, and customer data to increase conversion using embedded integration with Adobe Test&Target from Adobe Experience Manager.
- Embed social elements to increase sharing and traffic driven by "likes" and recommendations.
- Gain insight into visitor attrition with out-of-the-box integration with Adobe SiteCatalyst analytics.
- Simplify integration into your SEM and digital marketing campaigns.
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Download the solution brief |
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