Multi-Channel Advertising Technology, formerly Efficient Frontier, is the first unified performance advertising management platform that optimizes across search, display, and social media, including Facebook. The platform gives marketers the control and insights required to manage campaigns productively, and the technology solves the complexity of performance optimization in auction-based digital ad markets.

Digital marketing challenges

Enterprise marketers are under pressure to continually improve digital campaigns to drive better performance and ROI. Marketing conditions change quickly, and marketers need an enterprise-level solution that gives them the ability to update tactics, targets, and budgets in an intuitive way and in real time.

Solution

Multi-Channel Advertising Technology delivers performance for successful digital marketing campaigns. Unlike rule-based approaches, which are inherently inaccurate and labor intensive, Multi-Channel Advertising Technology uses mathematical models to weigh risk and return across numerous events. This approach provides the visibility, scalability, and actionable choices required to manage large and complex digital advertising campaigns.

With unified campaign management, marketers benefit from an integrated, single view across all digital channels. By gaining and understanding the cross-channel attribution of the campaign, marketers can design and optimize to the preferred model. The models that Multi-Channel Advertising Technology builds provide accurate forecasts that give marketers views into future campaign options and performance impact.

Resources

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

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Global digital marketing performance report

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Putting cross-channel attribution into action to improve advertising ROI

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Search engine marketing

Allows a direct correlation between how much marketers spend for their desired results thanks to advanced algorithms and predictive modeling
Is proven for massive, enterprise scale, setting more than 5 million bids a day across more than 120 million keywords
Provides complete control of campaigns via the Multi-Channel Advertising Technology dashboard — from building and managing campaigns, keywords, and creatives to setting performance goals for optimization

Display

Capitalizes on display as a performance channel
Extends the proven optimization approach to display, providing more control and insights to performance display advertisers
Massive reach: Accesses over 95% of high-quality inventory within the biddable display ad exchanges though our media partners, including Google and Yahoo!
Gives advertisers a scale of performance display well beyond retargeting via real-time bidding and access to a wide array of targeting data
Global access and control: Manages your audience buys for frequency control worldwide

Social: Facebook

Extends the proven automated optimization approach to Facebook, providing the control and insights to succeed in Facebook’s dynamic auction marketplace
Simplifies campaign management, tools, and reporting
Unique segment optimization: Models Facebook ad potential for all segment combinations including likes and interests, age, gender, and geography

Search engine optimization

Enables high-quality, sustainable optimization strategies based on thorough data collection and analyses by our team of highly skilled optimizers who work with clients on strategy development and implementation
Automates day-to-day tasks and performs thorough data collection and analyses, resulting in greater insight into the SEO strategy
Provides incredible flexibility in tracking and reporting
Integrates SEO into the organizational processes to drive the growth of a company’s online presence