Adobe Recommendations
Easily promote products and content online
Through flexible data and behavioral-driven algorithms, businesses can increase conversions by helping to ensure that relevant choices are automatically presented to the right customers at the right time — on-site or through email campaigns.
Digital marketing challenges
Marketers and merchandisers are looking for ways to easily promote compelling product or content choices for maximum cross-sell and upsell impact. Businesses are stunted by solutions that do not offer the flexibility required to meet their unique business goals. Many do not have the resources to manually build and manage online recommendations effectively. Businesses that sell products and services or derive advertising revenue through their online channels require or offer maximum control over recommendation effectiveness and presentation.
Solution
Adobe® Recommendations enables marketers and merchandisers to define recommendations that promote relevant choices to visitors. In doing so, it helps increase cross-sell and upsell revenue.
- Automated recommendations
Eliminate the need for expensive, time-intensive manual approaches. - Marketer-managed algorithms
Select from several algorithms and configure parameters to manage results. - Multichannel recommendations
Provide recommendations via web, email, mobile, or other marketing channels. - Built-in testing
Enable marketers to test recommendation performance in real time. - Enrichment by online analytics
Eliminate a cold start by using existing analytics data.
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