Adobe Search&Promote
Optimize how visitors browse, compare, and select digital content
Adobe® Search&Promote enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and visitor intent, as well as automate merchandising and promotions activity via KPI-based triggers or metrics.
Digital marketing challenges
Internal search is the primary form of navigation on many websites and is often the first step potential customers, especially mobile users, take to find what they want. Marketers, however, often don't have the necessary tools at their disposal to optimize site search and to create and manage a successful visitor search experience.
Solution
Adobe Search&Promote is a reliable and scalable hosted internal website search engine, capable of scaling to millions of pages or products, for heavily visited online businesses ranging from retail to news sites. It offers unprecedented levels of marketer control and metrics-based relevance.
- Provide visitors with rewarding and efficient experiences
Promote visitor engagement, conversion, and satisfaction through the use of tools such as search and navigation, allowing visitors to get their questions answered faster. - Increase relevance for maximum impact
Combine real-time metrics, merchandising rules, and customer intent to deliver relevant experiences. - Spotlight and target content to bring customers closer to goals
Deliver search results in unique ways that anticipate intent and meet marketing objectives. - Easily execute promotions and merchandising strategies
Build and manage business rules, and simulate strategies that drive promotional content, cross-sell/upsell, or unique and timely offers. - Optimize natural web search rankings
Use a built-in site map, optimized URLs, and dynamic meta content to leverage the attraction of web page or catalog content.
Learn more about the privacy practices of Adobe Search&Promote.
