Offering adaptability, openness, and rapid deployment, Adobe® TagManager bridges IT and marketing website requirements to facilitate a competitive edge.

Digital marketing challenges

As a way of maintaining order and efficiency, IT departments — tasked with maintaining website availability, collecting mission-critical data, and maintaining data security — bundle website changes into release cycles, which may be monthly or even less frequently.

While these cycles allow IT to design, test, and deploy code; help ensure data collection consistency; and assess the impact of new tags on page load times, digital marketers need to work in daily cycles to continuously optimize customer interactions. Waiting for IT to release code makes responding to changes in the marketplace difficult.

Solution

Using existing Adobe SiteCatalyst® page code, organizations need to perform only a minor migration to transition to the Adobe TagManager container. Once established, the tag management console provides workflow and quality assurance capabilities.

Resources

Adobe TagManager product overview

Download the overview ›

Benefits
Features

Faster deployment of data
Activate collection and optimization technology tags from the Adobe Marketing Cloud and third-party data in minutes instead of months.
Control and security
Deploy tags more consistently, enforce tag standardization, and reduce data leakage of tag-based data collection and distribution.
Enhanced flexibility
Incorporate and test emerging technologies quickly by leveraging existing tagging infrastructure.
Decreased manpower required to manage data collection
Consolidate, audit, and align data collection to reduce rework, and easily revise tags to correct errors quickly.
Improved website usability
Reduce erroneous tag formats and eliminate unnecessary tags from firing, causing longer page load times — proven to result in lower conversion rates.

Open container tag powered by existing SiteCatalyst page tags
Reliable hosting through the Akamai cache system
Ability to deploy an unlimited number of tags with conditional logic for operation
Use of the secure administration portal for comprehensive tag management deployment
Three-level deployment process and environment that includes immediate test functionality with tag scan
Fail-safe protection of Adobe Marketing Cloud technology
Emergency rollback with full archival of past revisions
Ability to schedule start and end dates for tag firing
Universal support for web deployment platforms, content management systems, portals, multimedia platforms, mobile platforms, and social media channels
Multicountry support and on-continent hosting