Easily build unique audience profiles and view them holistically across all business units. The audience management capabilities in Adobe Media Optimizer integrate online and offline data from every imaginable source to deliver a unified view of all your audiences — so you can quickly identify your most valuable customers and deliver targeted messages that inspire them to act.
Combine information from various online and offline sources, including CRM and site visitor data, partner data, and aggregate data, to create a single set of audience profiles for targeting and optimization.
Easily submit profiles to any content delivery platform, including demand-side platforms, content management systems, and ad servers.
Use algorithmic models to identify new prospects whose characteristics and behaviors are similar to your most valuable customers, so you can extend the reach of your marketing programs.
Learn how to create audience profiles based on integrated online and offline data.
By quantifying our marketing campaigns using Adobe Marketing Cloud, we’re becoming even smarter about allocating funds and how we’re communicating the returns to others throughout the company.
— Brett Westerman, manager of search marketing, Angie’s List