Make the most of every piece of information at your disposal, including sparse tail keyword data, so you can improve the forecasting and performance of your SEM campaigns. Adobe Media Optimizer combines in-depth engagement metrics and advanced modeling techniques to help you accurately predict revenue — and significantly boost ROI.
Combine engagement data from Adobe Analytics, including bounce rate, time on site, and page views, with search marketing analytics tools like hierarchical clustering to build accurate keyword models.
Leverage industry-leading algorithms to plan your budget and forecast sales with more speed, accuracy, and confidence.
Easily leverage existing data without additional tagging, site changes, or development requirements.
Learn how to build keyword models and forecast campaign performance.
We were surprised by the dramatic results with Adobe Media Optimizer, particularly for nonbranded keywords. We managed to increase conversions while decreasing the costs of acquisition by 58%.
— Brett Westerman, manager of search,
marketing, Angie’s List