Two solutions. One set of data. One source of truth.
Set Adobe Analytics as the primary data source for optimization reporting to easily bridge the gap between analysts and marketers. Set up activities more quickly and easily, dig deeper into insights after tests, and see consistent results in both solutions.
Features of analytics-enhanced reporting
With Adobe Analytics as your default reporting source within Adobe Target, all of its metrics and audiences are automatically available for future use.
Select any success metric or audience segment from Adobe Analytics and retroactively apply it to your Adobe Target reporting for extensive filtering and drill-down analysis.
A constant bidirectional feed ensures the data is the same for marketers and analysts, but in their familiar location and format.
Conduct deeper analysis in Adobe Analytics to identify and define important segments and success metrics, and then access new audiences and metrics in Adobe Target for further optimization.