Create targeted content rules, without tedious coding.
Instantly target specific groups of site visitors with rules based on concrete, real-time data. Adobe Target gives you more out-of-the-box targeting rules than any other product, so you can immediately deliver the right content to your visitor segments — with little or no coding required.
Features of marketer-driven targeting
Access more customizable targeting rules out of the box than any other targeting solution.
Easy, form-based setup helps you quickly select and activate rules, or create your own.
Use APIs to integrate Adobe Target insight with data from analytics, CRM, partner sites, and other off-site sources for deep and customized segmentation and targeting.
Upload customer profile data — from Adobe Target, CRM, analytics, and third-party sources — for more robust and progressive targeting to your customers.
Instantly know the location for each visitor — country, state, media market, ZIP code — and automatically target your content based on local trends, activities, or even weather.
Automatically sync activities, insights, and segments between Adobe Analytics and Adobe Target for deep analyses based on any number of segments and KPIs.