1. Home

Adobe at HOW Design Conference 2008

Join Adobe at the HOW Design Conference May 18 – 21 in Boston to learn how Adobe® Creative Suite® 3 Design editions can equip you to craft your best creative work more easily and efficiently than ever before. Visit us at booth 311 in the Resource Center and throughout the conference to learn how to design for today...and tomorrow with creative solutions from Adobe.

Highlights

Booth Activities

Visit Adobe booth 311 in the Resource Center to see one-on-one demonstrations of the Adobe Creative Suite 3 family, with editions for web, design, and video and the all-encompassing Master Collection. Adobe experts will be available during exhibit hours to discuss the powerful features of Creative Suite 3.

Stop by the booth to see these top designers in action:

Monday, May 19
12:00pm – Live Broadcast Remixing: When Infomercials Meet Motion Graphics
Presented by John Rothenberg, sosolimited,
ADC Young Guns 5
12:30pm – Working Smart with Adobe Photoshop CS3!
Presented by Julieanne Kost, Evangelist,
Adobe Systems
1:00pm – Follow your “Art”
Presented by Joan Raspo, Designer
1:30pm – Never Sleep: Graphic Design and Direction without Clients
Presented by Andre Andreev and G. Dan Covert,
Dresscode Design, ADC Young Guns 5
5:30pm – InDesign Highlights from Adobe TV
Presented by Tim Cole, Evangelist, Adobe Systems
6:00pm – Spilling Ideas into Reality
Presented by Asif Mian, Evaq Studio,
ADC Young Guns 5

Tuesday, May 20
12:00pm – Spilling Ideas into Reality
Presented by Asif Mian, Evaq Studio,
ADC Young Guns 5
12:30pm – InDesign Highlights from Adobe TV
Presented by Tim Cole, Evangelist, Adobe Systems
1:00pm – Lumen Eclipse: Where Commercial Design Meets Public Art
Presented by Rory Keohane, Founder and
Managing Partner, Lumen Eclipse
1:30pm – Live Broadcast Remixing: When Infomercials meet Motion Graphics
Presented by John Rothenberg, sosolimited,
ADC Young Guns 5

Session Descriptions:

Never Sleep - Graphic Design and Direction Without Clients: Andre Andreev and G. Dan Covert of dress code will talk about doing work that they are not qualified for, clients that don't exist and the way they make money.

Live Broadcast Remixing - When informercials meet motion graphics: As part of Sosolimited, John performs live audiovisual remixes of television. John has spent years developing custom performance software allowing Sosolimited to digitize and transform live content in real-time. John will discuss how he moves from design concept to computer program to live performance and will demonstrate the algorithms behind the performance.

Spilling Ideas into Reality: This talk will cover a wide range of media: design, art direction, animation and video. In an era of powerful computers, advanced software and multiple solution paths, Asif will discuss how ideas are more important than ever in wading through the oceans of created content. Ideas can be successfully executed by creating a workflow that creates layers of complexity and detail on top of a strong initial concept. Think freely and execute strongly.

Debbie Millman Book Signing: During the Sunday night welcome reception, stop by the Adobe booth to meet and receive an autographed book from Debbie Millman, designer and author of “How to think like a Great Graphic Designer”.

Follow Your “Art” It’s easy to get stereotyped in our industry. Yet, as creative souls we all have multiple interests and a desire to pursue them. This 30 minute session will explore how an inspiring project for the Sundance Film Festival re-awakened Joan’s passion for filmmaking and allowed her to reinvent her career and work.

InDesign Highlights from Adobe TV Explore creative and productive tips for working in Adobe InDesign CS3.
Work Smart with Adobe Photoshop CS3! In this session let Julieanne Kost show you the tremendous power behind the Photoshop CS3 smart objects.
Add flexibility to your workflow using, non-destructive transformations, and one-click template content replacement.

Lumen Eclipse: Where Commercial Design Meets Public Art Rory will share his story of founding a commercial graphic design boutique, and the process of evolving a weekly video art event into a permanent public art project in Cambridge, MA. Presenting a combination of commercial design and exhibited artists’ work, he will discuss Lumen Eclipse’s perspective on running a creative shop, and the challenges of presenting art in a public space.

Back to top

Preconference Sessions

Adobe InDesign Deep Dive

• Presenter: Claudia McCue
• Sunday, May 18, 9:00 am – 12:00 pm

Styling your Content with CSS in Dreamweaver CS3

• Presenter: Stephanie Sullivan
• Sunday, May 18, 9:00 am – 12:00 pm

Russell Brown’s Adobe Photoshop CS3 Workshop

• Presenter: Russell Brown
• Sunday, May 18, 2:00 pm – 5:00 pm

Transforming your Print Designs and the Web

• Presenter: Chris Converse
• Sunday, May 18, 2:00 pm – 5:00 pm

Back to to

Adobe Conference Sessions

Sponsor Breakout: Adding Rich Media to your Design

Monday, May 19, 12:15pm – 1:45 pm, Chris Converse
Bring rich media and interactivity to your magazine or brochure with tools your already know. With your knowledge of Adobe® Photoshop® and Adobe® Illustrator®, you can apply that knowledge and experience to expressing your ideas in dynamic and animated PDF files you build yourself. We'll show you how you can take your Illustrator® CS3 assets and move them into Adobe Flash® CS3 Professional for an interactive experience that will turn heads. Turn even more heads by animating a and working with a video all inside of Photoshop® CS3 Extended. Mastering these tricks will enable you to quickly take advantage of the growing demand for dynamic media. Come to this fun session and see how you can easily apply what you know and venture into the world of interactive design by using the creative tools in CS3.

Creating Digital Composites

Monday, May 19, 3:45pm – 5:00 pm, Julieanne Kost
According to Adobe Evangelist Julieanne Kost, you need to master your tools so they become an asset to your creativity, not a hindrance. To that end, she’ll show you how to unlock your creativity as you create digital composites in Photoshop®. She’ll show you how to transform your concepts and ideas into images by mastering several Photoshop tools, including layers, masking, selecting and blending.
You’ll learn how to take multiple images captured at different moments in time and layer them together to create a whole that is greater than the sum of its parts.

Window Seat: The Art of Digital Photography and Creative Thinking

Tuesday, May 20, 10:45am – 12:00 pm, Julieanne Kost
“The key to staying creative is being able to explore your own personal work,” says Adobe evangelist Julieanne Kost. But how do you find the time, stay motivated and learn the tools you need to bring your imagery to life?
In this session, Julieanne will balance creative inspiration with nitty-gritty image-manipulation techniques to help you rediscover your enthusiasm and unleash your true creative potential. You’ll learn why you should choose a personal project and stick with it, as well as tips and techniques for image manipulation, enhancement and compositing.

The Greatest Photoshop Show on Earth

Tuesday, May 20, 7:30am – 8:30am, Russell Brown and Julieanne Kost
Learn from the very best when Adobe’s own Russell Brown and Julieanne Kost team up to deliver what is sure to be the best Photoshop show ever.  In this rapid-fire session, Russell and Julieanne will reveal their favorite Photoshop tips, tricks and techniques that will leave every designer hungry for more.  But fear not, all attendees of this session will leave with Russell’s and Julieanne’s latest The Photoshop Show tips and techniques CD that will indulge any appetite.

Back to top

Adobe Technology Sessions

Making your Prepress Files Foolproof

• Presenter: Claudia McCue
• Monday, May 19, 10:45 am – 12:00 pm

Back to top

Special Offers

Special savings for AIGA members
Receive a 15% discount at the online Adobe Store as a member of the AIGA, the professional association for design. Not already a member of the AIGA? Sign up now at www.aiga.org and enjoy your Adobe discount.

Back to top