Today’s high-tech companies are under constant pressure to innovate to appeal to an increasingly complicated audience. This means that the tech capabilities needed to meet these constantly evolving needs are themselves constantly evolving — and the tech companies that succeed are the ones that evolve in sync.
On top of that, Skyhigh reports that the average enterprise experiences 23.2 cloud-related threats and 10.9 cloud-related insider threats per month. Hackers and cyberterrorists are getting smarter, and companies need to stay ahead of them.
In light of this, trust is sometimes hard to come by — but earning your public’s trust is the key that unlocks future growth and sustainability. And the public will only trust you if you can guarantee safe cloud computing. This is why any successful tech stack begins with security. Having a secure digital foundation ensures that it will remain safe from future cyberattacks and earn customer trust for a long time.
While the digital security climate may seem unstable now, the future is yours to shape. And the future holds promising improvements. For example, the cloud is rising to the security challenge. Gartner reports, “By 2018, the 60% of enterprises that implement appropriate cloud visibility and control tools will experience one-third fewer security failures.”
The key to security: the cloud?
Today’s developers recognize how important this is. According to the newest Forrester Wave, leading vendors of digital platforms share a common trait — flexibility. They are so successful because their extensible platforms offer powerful, adaptable solutions that companies will love.
And companies are experiencing the benefits of cloud computing. In a Tata Communications survey, 67 percent of enterprise respondents using cloud computing have experienced reduced delivery times to clients and partners. Sixty-five percent saw increased speed of access to technology, and 54 percent saw reduced delivery time of new services to new markets. They see the power of extensibility.
One company making great strides with extensibility is CSC, a global leader in IT. CSC modified its digital platform to appeal more widely and personally to its audience. The main driver of this need has been the rise of social media and its power in the marketing world. Needing to adapt to this change, CSC’s marketing team added pieces to its tech stack to analyze its data and appeal better to its target audience. As a result, CSC has seen twice as many marketing leads because of its efforts to personalize content to each customer.
“Integration between solutions gets data flowing so that our marketers can be more effective.”
Without this ability, your digital foundation has no way of being future-proof.
As digital becomes increasingly available, customer counts will only continue to rise. And meeting their demand is key to a successful future. Scalability allows constant audience growth because your tech stack will always be able to handle whatever trends come your way. If you cannot scale to meet audience growth, your marketing campaigns will fall short. Letting scalability fall to the bottom of your priority list is a mistake. Without it, your tech stack will never be as strong as it could be.
As we said before, Cisco reported that over 6 billion 4G and 5G devices will be connected by 2021. As the world becomes more connected, and as audiences continue to grow, scalability becomes a key component to the future of tech. And this trend will continue to move upward as digital moves powerfully forward.
“Our team’s ability to measure and track customer interactions is far beyond where we were only a few years ago.”
“AEM B2B High-Tech Customer Reference,” Adobe, March 2016.
“Amazon Quietly Purchased a Cybersecurity Firm — Here’s 3 Ways Amazon Could Use the Technology,” Business Insider, January 11, 2017, http://www.businessinsider.com/amazon-web-services-acquires-harvestai-2017-1
“Building Security into Our Products and Services,” Adobe, http://www.adobe.com/security/engineering.html
“Campaign B2B High-Tech Customer Reference,” Adobe, March 2016.
“Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016–2021 White Paper,” Cisco, February 2017, http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html
“Cloud Computing Stats: Security and Recovery,” RapidScale, January 30, 2015, https://www.slideshare.net/rapidscale/cloud-computing-stats-security-and-recovery
“CSC Engages B2B Customers 1:1,” Adobe, April 2015, http://wwwimages.adobe.com/content/dam/Adobe/en/customer-success/pdfs/csc-case-study.pdf
David Wenz, “4 Companies that Are Getting Cloud Computing Security Right,” Business Bee, http://www.businessbee.com/resources/technology/4-companies-getting-cloud-computing-security-right/
“Dell: Data-Driven and Determined,” Adobe, May 2015, http://wwwimages.adobe.com/content/dam/acom/en/customer-success/pdfs/dell-case-study.pdf
Gartner, “CASB Platforms Deliver the Best Features and Performance,” Craig Lawson et al., February 24, 2017.
Riley Walters, “Cyber Attacks on U.S. Companies Since November 2014,” The Heritage Foundation, November 2015, http://www.heritage.org/cybersecurity/report/cyber-attacks-us-companies-november-2014
Susan Bidel and Samantha Merlivat, “The Forrester Wave™: Data Management Platforms, Q2 2017,” Forrester, June 1, 2017.