Campaign management

Managing independent campaigns across email, social, mobile, web, and other channels doesn’t work anymore. Consumers expect fluid, seamless experiences. With the right campaign management strategy and tools in place, you can give audiences the connected, relevant, and engaging experiences they deserve.

Campaign management
 

Campaign management can be fraught with challenges.

 

Marketers face technology roadblocks when they stitch marketing solutions together
Lack of a unified customer profile.
 
Lack of a unified customer profile.
No central hub for managing campaigns.
 
No central hub for managing campaigns.
Inability to automate campaign delivery.
 
Inability to automate campaign delivery.
Lack of cross-channel campaign measurement.
 
Lack of cross-channel campaign measurement.
 

 

Consistency and personalization are easier with unified campaign management.

 

Experience the benefits of orchestrating campaigns within a single marketing platform.

 

Deeper personalization through a complete customer profile.
 
Deeper personalization through a complete customer profile.
Integrating analytics with your campaign management solution gives you a 360-degree customer view, allowing you to improve personalization across channels, leading to higher engagement and conversion rates. 
Stronger campaign control and consistency.
 
Stronger campaign control and consistency.
Work inside a unified platform to deliver experiences that move your customers on any channel every time. Teams can collaborate easily to provide a seamless, relevant, connected customer journey.
Simplified campaign execution through automation.
 
Simplified campaign execution through automation.
You can easily automate custom cross-channel campaigns, using drag-and-drop functionality, speeding up time to market and freeing up valuable resources.
Smarter campaign measurement.
 
Smarter campaign measurement.
With integrated analytics informing your campaigns, you can choose the KPIs that matter to your business. Discover the messaging, offers, and content that drive conversions, helping you take action to improve results.
Campaign management
Adobe can help.
 
You can take full control of your marketing initiatives with Adobe Campaign. Create consistent, engaging experiences with integrated profiles, cross-channel orchestration, contextual email marketing, and more.
 

 

 

Campaign management in action.

 

Leading brands lift performance by orchestrating experiences in a unified way.
 
 
Amanda Cichon, IT Manager, Garmin

 

“Adobe has really come to the table to be a strategic partner. There is a ton of promise to see a platform that is not only going to solve your immediate needs, but grow with you.”
— Amanda Cichon,
IT Manager, Garmin
Anna Reid, CMO, Sydney Opera House
 
“What we love about the partnership between the Sydney Opera House and Adobe is that we are both brands founded on creativity and excellence.”
— Anna Reid,
CMO, Sydney Opera House

 

Campaign management FAQ.

How do we avoid overwhelming our customers with different offers and messaging?
To minimize marketing fatigue risks, take a holistic view of your customers. Create fatigue rules across channels, segments, and stages of the customer journey. Adobe Analytics and Adobe Campaign solutions can help.
 
Can I connect offline, mass media, and in-venue campaigns with email and other digital campaigns?
Yes. With a leading platform such as Adobe Experience Cloud, you can manage online and offline campaigns with agility, taking action on data from a broad channel spectrum, including mass media, in-venue screens, call centers, and and more.
 
How can I interact with my customers in real time at scale?
Adobe Experience Cloud captures and aggregates real-time customer interaction data as your audiences grow, so you can provide the most relevant, best offer available, no matter what channel or device they use to interact with your brand.
 
We want campaigns to be mobile-first. Can Adobe help get us there?
Yes. Adobe Experience Cloud, which includes Adobe Campaign, enables you to target devices with experiences that meet your customers in context, in the moment, at a place where they can take immediate action.
 
We’re a global brand. How can we manage all our campaigns under one roof?
By using a flexible campaign management solution tailored to your organization’s global demands. For example, automated validation controls help streamline production activities globally, which can be helpful for distributed teams. Adobe Experience Cloud provides the flexibility and control you need to deliver campaigns anywhere.
 
Can better campaign management help me anticipate a customer’s next step?
Yes. With Adobe Experience Cloud, driven by predictive analytics, you can build future experiences with more confidence. Leverage cross-channel campaign performance data to inform future content development and new product offerings.
 

Want to know more?


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