Mobile app engagement.

Attract and keep your most loyal customers with exceptional app experiences.
 
 
The challenge
 

Everyone has an app. 

You know people love apps — they’ve downloaded 300 billion of them — but the reality is that only a few of those apps actually get used. People expect compelling experiences on mobile, and they won’t give you many chances to get it right. If you still haven’t found the right tools to develop the best app experience, you may think the following:

“I can’t get people to download my app.”
You struggle to acquire enough app users to justify your investment, particularly among your high-value customers. You want to find these people and convince them of the value and ease of using your app.
 
“I need sticky content to keep my customers engaged.”
Chasing new customers is fine, but you’d really like to engage and keep existing ones. You need feedback to help you know how to stay relevant with personalized interactions.

“I don’t have the data I need to know how to increase in-app conversions.”
You know increasing the lifetime value of customers with an app means giving them regular reasons to come back. You need a way to integrate your app with other marketing channels so you see the big picture.

Roadblocks to effective mobile app engagement.

Ignoring experiences that can deepen loyalty, drive repeat visits, and increase revenue.
 
Ignoring experiences that can deepen loyalty, drive repeat visits, and increase revenue.
Juggling multiple SDKs, APIs, and vendors, and having to manage them across platforms and devices.
 
Juggling multiple SDKs, APIs, and vendors, and having to manage them across platforms and devices.
Lacking cross-channel data that can help you target specific customer segments.
 
Lacking cross-channel data that can help you target specific customer segments..
Failing to use automation to personalize mobile app experiences at scale.
 
Failing to use automation to personalize mobile app experiences at scale.

Apps come, apps go. Only the best survive.

 

Only the top 20% of apps see significant growth. They have:

62%
41%

62% YoY increase in app launches.

41% YoY increase in app installs.


On average, 5 out of 10 apps are used fewer than 10 times. Top reasons users delete a mobile app:

44%
23%

44% say it isn’t useful.

23% say it didn’t work.

2016 Mobile Benchmark Report, Adobe Digital Insights
 
The solution

Elevate your app with mobile engagement.

 
Mobile app abandonment vs. mobile app engagement.
Mobile app abandonment happens when you have multiple vendors creating a patchwork of solutions and data. Managing so many disparate technologies is overwhelming and the experience ends up disjointed, causing customers to abandon or delete your app. 
 
 
vs.
Mobile app engagement occurs when you employ a single end-to-end solution that spans user acquisition, engagement, optimization, and analytics. This empowers your team to deliver seamless mobile app experiences that delight your customers and drive ROI. 

Mobile app engagement = The ability to acquire and engage loyal users with timely, personalized, relevant experiences in mobile apps — while proving the return of your mobile app investment.

Mobile app engagement = the ability to acquire and engage loyal users with timely, personalized, relevant experiences — while proving the return on your mobile app investment.

Small screens and low patience mean your mobile app needs to:
Deliver responsive, mobile-first experiences.

Deliver responsive, mobile-first experiences.
Provide brand consistency with other channels

Provide brand consistency with other channels.
Take advantage of mobile benefits, like geolocation.

Take advantage of mobile benefits, like geolocation.
Simplify transactions with features like mobile payment.

Simplify transactions with features like mobile payment.
Re-engage customers with messaging and linking features.

Re-engage customers with messaging and linking features.

With better mobile app engagement your business can:

INCREASE the number of daily active users.

 

INCREASE
the number of daily active users.

DECREASE app deletions, dormancy, and user attrition.

 

DECREASE
app deletions, dormancy, and user attrition.

IMPROVE media spend by tracking effective acquisition channels.

 

IMPROVE
media spend by tracking effective acquisition channels.

MEASURE mobile app ROI, including acquisition costs, customer lifetime value, and user retention rates.

 

MEASURE
mobile app ROI, including acquisition costs, customer lifetime value, and user retention rates.

Your apps can stand out in the crowd.

Discover deep insights to better connect with your mobile customers in Actions Speak Louder Than Downloads.
 

The Adobe advantage

Ignite customer engagement with an end-to-end mobile solution.

Adobe helps you shape your entire mobile app experience from start to finish with an all-in-one, enterprise-grade engagement solution. Tools like integrated analytics, content management, and publishing automation mean you can finally create the immersive experiences your customers want. 

Features like targeted push notifications, support for rich media, and in-app messaging help you personalize your communications and reach the right people with the right content at the right times. This helps your brand stay top-of-mind and relevant with your most valuable customers.  

Best of all, bringing the full suite of mobile development tools under one roof means a common interface, centralized data, and communication between tools. No more learning dozens of systems in a vain effort to make your ecosystem play nicely. Now you can measure, analyze, test, update, and publish all from the same platform with components that integrate seamlessly to create amazing customer experiences.
Mobile app engagement with Adobe helps you:

Acquire high-value customers.
Identify the most effective paid, owned, and earned media channels to acquire high-value mobile customers, and direct them to the right content in your app.

Accelerate experiences.
Use the Adobe Mobile SDK, artificial intelligence and machine learning powered by Adobe Sensei, and a unified platform to automate mobile experiences at scale.

Mobile app engagement

Engage and retain customers.
Deliver compelling, contextually relevant moments that engage and retain mobile customers — and orchestrate those experiences across channels.

Optimize experiences.
Deliver effective mobile experiences by segmenting audiences and using personalization and location intelligence.

Obtain deep insights.
Integrate data for a single view of your customers and deliver intelligent mobile experiences in real time.

 

Customer story

mlbam
A mobile engagement grand slam.
The team at Major League Baseball Advanced Media (MLBAM) wanted to understand the effectiveness of their acquisition campaigns and boost app usage and in-app purchases. With Adobe, they surfaced more than 100 user traits and delivered deeply personalized content based on those traits. They also analyzed app-store search campaigns against acquisition efforts to learn what worked.

Will Edmondson

“Fans are very passionate; they’re very engaged with their team and their moments, and we want to get all of those moments to them as quickly, as easily, and in the highest quality possible.”

Will Edmondson
Analytics director, MLB Advanced Media

Adobe’s mobile app engagement solution helped MLB Advanced Media:

  • Increase subscription conversions by 35 percent
 
  • Convert 82 percent of trial subscribers to paid subscribers
 
  • Increase average in-app time spent from 7.1 to 8.3 minutes

Captivating your customers has never been so easy.

You can finally capture the attention of your audience — reaching them where, when, and how they expect — while delivering experiences that excite. Better still, you’ll have the tools to measure campaign effectiveness and integrate mobile data with data from other channels. Building customer loyalty on the go doesn’t have to be hard.
You target high-value customers for mobile app downloads and engagement.
You target high-value customers for mobile app downloads and engagement.
You use automated messaging to engage customers at the right time and place.
You use automated messaging to engage customers at the right time and place.
You optimize experiences for improved customer satisfaction and increased ROI.
You optimize experiences for improved customer satisfaction and increased ROI.

Meet your new best customers with mobile app engagement.

Attract high-value customers and increase loyalty by delivering personalized mobile experiences.