Digital service enrollment.

Modernize and improve your customers’ first experience.
 
 
The challenge
 

Modern customers demand modern enrollment.

You want to deliver phenomenal experiences across every channel. But your organization still relies on paper forms for enrolling and servicing customers. You’re well aware that these forms are outdated and can lead to poor onboarding, lost revenue, and operational inefficiencies. While waiting to answer the digital call, you may have heard yourself saying things like:
 
“Updating forms and documents is a logistical nightmare.”  
You still rely on expensive IT resources to create and update forms. This reduces flexibility and increases time to market, especially when launching new enrollment services across various channels.
 
“I need to optimize forms for mobile devices.”
Enrollment forms that mimic a desktop or paper experience are well below par when used on mobile devices. This can push customers to higher cost channels — or make them abandon the experience altogether. 
 
“I don’t know what impact my forms have on conversion or loyalty.”
Without insight into how customers experience your enrollment process, you can’t understand the downstream effects on your revenue or their loyalty. Knowing how to optimize your forms could increase conversions. 

Major roadblocks customers experience with manual processes include:

Customers must re-enter information for every interaction.
 
Customers must re-enter information for every interaction.
Form revisions are slow and costly and require input from IT.
 
Form revisions are slow and costly and require input from IT.
Your forms aren’t easily accessible on mobile devices.
 
Your forms aren’t easily accessible on mobile devices.
You lack visibility into the performance of your enrollment experience.
 
You lack visibility into the performance of your enrollment experience.
Your form workflow doesn’t scale to support your growth.
 
Your form workflow doesn’t scale to support your growth.

Service enrollment is going digital. It’s time to adapt.

 
73%

73% of customers say that valuing their time is the most important thing companies can do to provide them with good customer service.1

53%

53% of Americans use smartphones as their primary computing device.2

1.  Kate Leggett, The Future of Customer Service, Forrester, January 5, 2016.
2. Giulia McHenry, Evolving Technologies Change the Nature of Internet Use, National Telecommunications and Information Administration, April 19, 2016.
 
The solution

Make a great first impression.

 
Manual service enrollment vs. digital service enrollment.
Manual service enrollment ignores your customers’ desires and is laborious for both of you. More importantly, when you lack deep insights into the enrollment process, you can’t identify drop-off points and improve the experience with personalized offers. 
vs.
Digital service enrollment evolves beyond paper forms, manual processing, and in-person interactions to streamline enrollment across digital channels. It means modernizing complex interactions at scale to enroll and service new customers on the devices where they want to meet you. 

Digital service enrollment = Streamlining the customer enrollment and service process across online and mobile channels to remove barriers to conversion, deliver responsive experiences, and reduce the demands on IT.

Digital service enrollment = streamlining the customer enrollment and service process across online and mobile channels to remove barriers to conversion, deliver responsive experiences, and reduce demands on IT.

Modern digital service enrollment will help you:
Simplify application, onboarding, and service processes.
Simplify application, onboarding, and service processes.
Complete, sign, and process forms with secure and compliant digital tools.
Process forms that need signing with secure and compliant digital tools.
Personalize customer communications and upsell experiences across any channel
Personalize customer communications and upsell experiences across any channel.

Transform your forms.

Learn how to improve the customer experience from the very beginning in the Digital Enrollment Imperative.
 

The Adobe advantage

Digital service enrollment, simplified.

You’ve worked hard to refine your digital marketing machine. Don’t lose your tech-savvy customers by ignoring their desire to complete enrollment and servicing forms on their favorite digital channels.

3 steps for multichannel digital enrollment and servicing with Adobe:

ENGAGE Deliver consistent, contextually relevant content across all channels.

 

ENGAGE
Deliver consistent, contextually relevant content across all channels
.

STREAMLINE Increase digital conversions with mobile-ready forms and pre-filled data.

 

STREAMLINE
Increase digital conversions with mobile-ready forms and prefilled data.

OPTIMIZE Continually measure and personalize to improve experiences and outcomes.

 

OPTIMIZE
Continually measure and personalize to improve experiences and outcomes.

With Adobe, you’ll have the platform you need for forms that engage your customers on every device. And you can deliver a consistent experience by prepopulating forms with information you’ve already gathered from any channel. It makes the process easy for your customers, which means more conversions for you.

Another way to simplify form completion and approval is with electronic signatures. When you remove the cost and hassle of paper approvals with Adobe Sign, your customers can sign and approve documents wherever they are — and you can track and manage them with ease.

Be sure to take a moment to understand the efficiency of your enrollment process, too. With advanced analytics and detailed customer segmentation, we can show you where people are falling off and then help you course-correct with form improvements. Automated personalized emails also help bring distracted customers back to complete all steps in the enrollment process.

Our software lets you transform complex form and document interactions into simple and engaging experiences across web, mobile, and beyond.

Find business value in your digital form transformation.

Increase conversions with simplified processes and contextually relevant and consistent experiences across any screen.

 

Increase conversions with simplified processes and relevant, consistent experiences across any screen.

Drive retention with insights from analytics and testing and personalized offers embedded in forms.

 

Drive retention with insights from analytics and testing and personalized offers embedded in forms.

Lower costs by attracting customers to online channels, reducing the burden on IT,  and automating approvals.

 

Lower costs by attracting customers to online channels, reducing the burden on IT,  and automating approvals.

 

Customer story

County in San Diego
Serving citizens with modern solutions.
It’s not uncommon for people to find interactions with their local government outdated and frustrating. But the County of San Diego makes sure every citizen interaction is convenient, secure, and cost-effective. With Adobe, the county is helping people help themselves.

Susan Green

“With Adobe…we can create mobile applications to support services and rest assured that the public will have a better experience accessing them on their preferred devices.”

Susan Green
Assistant chief information officer, County of San Diego

The County of San Diego used Adobe’s help to:

  • Eliminate manual, paper-based processes.

  • Incorporate a mobile strategy for anytime, anywhere access.
  • Improve service delivery with high-quality digital experiences.

  • Save time with departments making their own updates.

Serve your customers with easy enrollment.

Few things can set your brand apart like improving your enrollment process — it’s required for every first-time purchase or conversion. With integrated enrollment and servicing technology, your business can deliver consistent, relevant, and compliant communications and personalized experiences. It’s time to ditch paper forms and give mobile-savvy customers the options they need to enroll on their terms.
You increase conversions with responsive mobile forms.
You increase conversions with responsive mobile forms.
You use real-time analytics to increase completion rates and personalize content.
You use real-time analytics to increase completion rates and personalize content.
You share enrollment data across channels.
You share enrollment data across channels.

Sign up for digital service enrollment.

Answer the call for digital transformation by engaging your customers in simple, yet impressive, online enrollment processes.