Customer expectations are at an all-time high. People are sophisticated, tech-savvy, and demand real-time information. They want meaningful messaging and tailored brand experiences. Like many companies, you probably still have a long way to go as you transition from superficial, cookie-cutter campaigns to relevant, engaging, and personalized experiences. Or maybe you’re among the retailers who collectively missed out on $150 billion in 20161 revenue by failing to provide shoppers with personalized experiences. You may even find yourself thinking things like:
“Personalizing interaction for every customer seems insurmountable, and we’re not sure how to start.”
Personalizing offers for single customers is no problem, but you need the right technology to scale these experiences across your customer base.
“We can’t identify our customers across devices to deliver seamless experiences.”
You have a lot of customer data, but you can’t connect your data sets, and you don’t have a good strategy for identifying customers across their devices.
“We don’t have a foundation to support the experiences we want to deliver on our platforms.”
Without an integrated platform that allows you to deliver digital experiences while decreasing dependency on IT, customers may feel your marketing messages are detached and delayed.
1 “State of Retail 2017,” TimeTrade, https://www.timetrade.com/resource/state-retail-2017-infographic/.