Learn about your customers with Experience Design Optimization: Where Personalization Goes to Grow UpRead the Whitepaper ›
 
 

Delivering better experiences means getting personal.


That’s where we can help.
 
Gone are the days of one-size- fits-all web experiences. We built our pages to deliver the personalized experiences that customers have grown to expect as they go about their daily online activities. We can help you deliver these customized experiences, too. And we can show you how to do it across all your channels—keeping visitors more engaged every time they connect.

 

Data. What it’s good for.

Adobe Analytics

 

 
The key ingredient to personalizing experiences is data. There are probably mountains of it available at your fingertips. On its own, data can’t help much. To tap into its full potential—to anticipate your customer wants and adjust your digital marketing accordingly—you’ll have to process and analyze it. That’s where marketing analytics comes in.

 

Adobe Analytics
 

Adobe can help. With Adobe Analytics, you’ll access and understand data from all your marketing channels on the web, social, mobile, and more. You’ll get real-time insights and a complete view of your customer, their likes, their preferences, even their willingness to make a purchase.  With Analytics, you may know what customers want before they do, which brings you closer to giving them the timely content they’re looking for.

 


 

To be relevant, first you need to relate.

Adobe Audience Manager

 

No doubt your customers have a wide range of interests, habits, and motivations. And the places where they interact with your brand are equally widespread. The way to understand them is by bringing together all these data sources, no matter how varied they are. A combined view opens the door to identifying similarities among your visitors which lets you create personalized experiences to appeal to each of them.

 

Adobe Audience Manager
 
Adobe can help. Adobe Audience Manager brings together first-, second-, and third-party data, both online and offline, to create unified audience segments. You can build profiles with shared interests and find higher-values audiences—and then deliver targeted content straight to these customers that’s consistent on any device.
 

 


 

Now’s the time to divide and personalize.

Adobe Target

 

You’ve analyzed the data and broken down your audience into smaller, like-minded groups. You’re ready to deliver a personalized experience. Whether it’s curated content, a tailored offer, unique interaction, or a combination in between, you’re set to be more relevant. But if things don’t go as planned or you’re uncertain of the best direction, the way to see what’s working and what’s not is testing.

 

 

Adobe Target

 

Adobe can help. With Adobe Target, you can easily personalize site content based on audience segments and conduct tests on your website, emails and banners and apps to find a winning direction. Target allows you to rapidly and simultaneously test as many personalization experiences as you like. The more you test, the more you’ll learn. Which all leads to more customer engagement and conversion.

 


 

Extend Beyond the Website.

Adobe Campaign

 

It can be a challenge delivering personalized, meaningful content to customers who leave your website or don’t respond well to digital marketing. To keep them interested, you’ll need to find ways to reach them while still staying relevant and consistent across every touchpoint.

 

Adobe Campaign
 
Adobe can help.  Adobe Campaign gives you a deep understanding of what your customers respond to, what they purchased, their social interactions and more. You can you use these details to design and deliver a campaign that goes across online and offline interactions. You can even customize your campaign to automatically make adjustments based on how your customer reacts—taking personalization even further and making it more effective..
 

 Why Adobe?
Why Adobe.
 
Adobe Experience Cloud is the most comprehensive marketing solution available. By deeply integrating analytics, content management, optimization, and personalization into one centralized platform, it can help you deliver consistent, personalized experiences like no one else.
 
To find out more about easily creating personalized web experiences, have a look at Experience Design Optimization : Where Personalization Goes to Grow Up.
 

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.