Visual campaign orchestration that’s second nature. But first in class.

Marketers now have an intuitive way to design, execute, and manage customer experiences across channels. Using simple drag-and-drop icons, you can easily control your marketing content, channels, scheduling, budgeting, and resources. And then watch results in real time.

Intuitive interface

Orchestrate the customer journey with easy-to-use visual workflows and icons. Create targeting and channel execution strategies all in one place.
 

Campaign flexibility

Adapt to changing customers needs with the ability to start, stop, pause, and restart campaigns. Execute your campaigns from an on-premise, hybrid, or cloud environment.
 

Intelligent design

Design your campaigns from audience segmentation, offer, and channel selection to message rendering and testing with a graphically rich, touch interface.
 

Take control of your campaigns.

With easy-to-use calendar, budgeting, approval, and measurement tools, you can take control of your marketing campaigns — from planning and execution to optimization and measurement.impact. Lastly, you’ll better target content that boosts ad revenue.

Plan

Plan your campaigns across an extended timeline and effectively manage plans, activities, budgets, and results in a single environment that can also be extended and localized for distributed organizations.
 

Execute

Execute on your campaigns by reaching customers through personalized channels—both online and offline. Optimize email delivery on multiple devices through testing and responsive design strategies.
 

Automate

Automate your campaigns through customer journeys based on their interactions and actions. Automate data management—data capture, extraction, and loading—as well as your internal teamwork processes.
 

Measure

Execute on your campaigns by reaching customers through personalized channels—both online and offline. Optimize email delivery on multiple devices through testing and responsive design strategies.
 

Turn automated workflows into automatic savings.

With greater automation and workflow reusability, the Adobe Campaign has enabled C Spire Wireless to triple the number of campaigns with no additional head count. Find out how.
 
“We’re able to sustain more meaningful, relevant conversations with our customers across all touchpoints, which has not only improved the customer experience, but business results.”
 
— Justin Croft, manager of campaigns and promotions, C Spire Wireless
 

No matter how you look at it, we’re a leader.

Forrester named us a Leader for offering insight-driven and content-rich campaign capabilitiesWave™: Cross-Channel Campaign Management, Q2 2016