Distribution

BENEFITS

• Enable users to instantly add your application to their own page or account on more than 70 social networks and services, including Facebook, MySpace, and iGoogle.

• Enable users to install your application on mobile devices and desktops¹.

• Benefit from the implied endorsement when users add and display your applications on their social pages.

• Maximize the early adoption of your application through paid promotions.

• Generate revenue by hosting paid ads for other applications.

• Track and analyze comprehensive distribution and engagement data.

1. The Distribution service to mobile devices is available as a free beta service. Adobe reserves the right to change the pricing, availability, and other aspects of the service during and after the beta period. Initially, the configuration to enable mobile sharing can be done only by using the Distribution Services extension for Adobe Flash CS4 Professional and is not available for applications created with Flex Builder 3 or Dreamweaver CS4.

FEATURES

Sharing

Adding a Share menu to your application enables its viral distribution. Users can add the application to their social pages, mobile devices, or desktops through the Share menu. The Share menu can be added using the extensions to Flash Professional, Flex Builder 3, or Dreamweaver.

Promotion

Paid promotion provides guaranteed installs for applications that might not otherwise be easily discovered by users. When you buy promotion for your application through the Distribution Manager, the Gigya network starts offering your application to users when they are embedding another application through the Share menu. Users often choose to get both the original application and the promoted application. Promotion is available on a cost-per-install basis so advertisers pay only for successful installs, not impressions. Advertisers can get up to tens of thousands of daily installs through paid promotion.

Ad hosting

Ad hosting enables developers and publishers to generate revenue by hosting promotions for other applications within their own application. If you turn on ad hosting through the Distribution Manager, when the user brings up the Share menu, the user may get the offer to install another application along with your application. Since ad hosting through the Distribution service happens only within the Share menu, the ad does not occupy any real estate on the application. Developers and publishers can display other ads in the application space.

Tracking

When you add the Share menu to an application, you automatically start generating a comprehensive set of analytics. The data includes traditional metrics such as views and unique users as well as social metrics such as installs and stickiness. Campaign reports and revenue reports are also available.

PRICING
Sharing	Free
Promotion	Cost per install (CPI) charged. CPI varies based on targeting.
Ad hosting	Varies, but CPM rates of $5 or more are typical.
Tracking	Free
Mobile distribution	Free during the beta period, final pricing not yet available.