New Adobe® Flash® Player versions continue to penetrate the market rapidly. For example, Flash Player 10.2 reached 45.8% of the mature market within about one month after release, while Flash Player 10 had 85% adoption within six months.
Millward Brown survey, conducted July 2011. See methodology section for details on the Millward Brown study.
1. Mature markets include United States, Canada, United Kingdom, France, Germany, Japan, Australia, and New Zealand.