Newspapers and magazines today must deliver their content in more engaging, immersive experiences to maintain a competitive edge. This means more color, more personalized content, and innovative uses of media. At the same time, they are under pressure to reduce costs, gain efficiencies, and take advantage of new publishing vehicles such as the web, video, and mobile devices. With a solution powered by Adobe® InDesign® CC Server software, you can reduce costs by streamlining your print workflows, and publish content to a wider range of media.
Self-service solutions enable your customers or internal staff to easily produce professional-quality display and classified ads using a web interface. You can control the quality of these ads — and accept them later in the production cycle — while still giving your customers a wide range of creative options. The process also provides an opportunity to upsell customers to higher value placements during the ad creation process. You can even add new categories of advertisements without using more resources.
Editorial workflow solutions provide writers and editors with a more flexible and efficient work environment. InDesign Server, in conjunction with a number of established editorial solutions, lets them file and edit stories from anywhere over the web and copyfit them to an InDesign page. With InDesign Server, your editorial solution can also automate several common labor-intensive tasks, such as PDF file and thumbnail creation.
As a printer, you are always looking for ways to lower costs, speed up turnaround time, maximize your ROI, and add value to the services you provide to your customers. Solutions powered by InDesign CC Server offer an additional way to increase your service offerings and meet the rising demand for Variable Data Publishing (VDP) — without costly hardware investments.
Personalized marketing solutions are driving more impressions than ever for printers. Now with the arrival of digital offset printing, you can offer compelling personalized marketing services at a lower cost than ever before. By enhancing your capabilities with solutions powered by InDesign Server, you can more efficiently create direct mail and catalogs tailored to the needs of defined groups or even individuals.
In today's competitive environment, many printers are expanding their businesses by offering template design and production services that drive web-to-print solutions.
If it's the end of the year, that means businesses are creating annual reports — publications that require a great deal of data integration, blacklining, and redlining. You can save time and improve service by offering your customers the ability to update and edit their reports through a web browser, rather than requiring a complex exchange of marked-up PDF files or other documents. Even though your clients are editing the documents, you set up templates and PDF settings that help ensure that the files will print correctly the first time.
Pharmaceutical companies create a large volume of complex documents, reports, and sales materials. Costs can rise dramatically when trying to market in multiple languages and achieve compliance with different regulatory environments. Solutions powered by InDesign CC Server automate the production of such documents while preserving the integrity of your product's brand and promoting regulatory compliance.
Due to the complexity of international workflows, the production of packaging can be an error-prone process. Automated publishing solutions can help companies save time and reduce costs whenever they create packaging and other sales materials for different languages and regulatory environments. At the same time, the production quality of your packages will always be highly professional.
Medical device manufacturers and drug makers continually produce large numbers of documents for doctors, patients, insurers, and more. Your challenge is to maintain control over your brand while serving the needs of a variety of customer groups. With InDesign Server, your designers can now set up templates for brochures, flyers, and point-of-sale materials. Writers, editors, and marketers can then customize the content using a web browser without having to learn how to use a professional publishing tool. As a result, you can better manage your content without compromising on quality.
Governments today must quickly communicate a wide range of information in a way people can easily understand. With automated solutions powered by InDesign CC Server, you can speed up the creation and delivery of highly readable documents in multiple languages. Keep your constituents updated more often with documents that reflect the professionalism and integrity of your organization.
Managing publication standards across large regions is easy with document creation solutions powered by InDesign Server. You can set up standard templates that others can use to create properly formatted documents using a web interface, even if they are not designers and are unfamiliar with professional publishing.
Government agencies create many small but sophisticated publications that often require input from experts located across a wide geographical area. Traditionally, creating and updating such documents has required extensive project management and hands-on creative resources. Solutions powered by InDesign Server can streamline these workflows, allowing anyone to make quick changes or create entirely new documents without compromising the quality of final output.
The pressure to deliver content quickly never ends for creative agencies. With rapidly shifting markets and new digital challenges, you need to find ways to centralize your resources and capitalize on new business opportunities without compromising the quality of your work. Automated publishing services provided by InDesign CC Server can offer the critical advantage you need for your next client pitch.
Direct marketing customers are always looking for ways to improve the effectiveness of their mailings. With InDesign Server, you can deliver personalized and one-to-one marketing campaigns that look as though a skilled designer built each piece by hand. Design a stunning template and then use any data source to populate it with text, images, and graphs that are relevant, compelling, and unique to each individual customer.
As an advertising or marketing agency, you are frequently required to create datasheets, white papers, point-of-sale materials, and other marketing pieces. In the past, this has often meant assigning and managing valuable design resources to handle late-stage changes from clients. With automated solutions powered by InDesign Server, you can design professional-looking templates that your client can access through a web browser. You maintain the quality of the final output. That way, you can concentrate more on your core business and less on project management.
Self-service and automated ad creation solutions help reduce the resources required to build a large number of simple yet repetitive ads for your clients. Instead of designing a number of ads and cutting and pasting content into them every time your clients want to place a new ad, you can set up templates that enable them to use a web browser to quickly and easily populate them with new content.
A significant portion of some creative agencies' business involves the production of inserts, circulars, and similar content within full-page display ads in newspapers. Traditionally, this has been a resource-intensive process. Automated insert and ad creation solutions can greatly decrease the time needed to produce these advertisements. Creative agencies can now set up templates and then automatically generate the ads. Even if customers have last-minute additions or price changes, they can be easily accommodated.
Your catalog clients are constantly looking for ways to speed up production, respond more quickly to changes, and even expand their reach to new locations or markets. You can use solutions powered by InDesign Server to reduce the time and resources needed to produce and update catalogs. That way, your clients may be able to increase the number of catalogs they produce each year, publish to multiple languages, or even target offerings to specific areas or customers.
As a creative agency, you are always dreaming up the next great thing. Do you have a client who wants something that could be automated but still must look professionally designed? Call an Adobe partner and introduce a solution powered by InDesign Server.
Retailers increasingly rely on technology to target customers efficiently. Solutions powered by InDesign CC Server can help you create personalized and targeted marketing for brochures, catalogs, direct mail, and advertising — both inside and outside stores. They also allow greater creative control in the automated production of point-of-sale documents and other materials. Best of all, these solutions enable you to manage your brand efficiently, control the growth of your creative services department, and concentrate on your core business.
A significant portion of many retailers' marketing efforts involves the production of inserts, circulars, coupons, catalogs, and other similar content in full-page display ads. Traditionally, this has been a resource-intensive process. Insert and ad creation solutions can greatly decrease the time needed to produce these advertisements and make them look more compelling than those of the competition. Your creative professionals set up templates and then automatically generate the ads, easily accommodating last-minute additions or price changes.
Many retailers operate across multiple stores and franchises, which involves the production of similar but not always identical marketing and point-of-sale materials. Managing your brand in this environment can be challenge, especially if you want to give individual stores the flexibility to respond to local conditions. With InDesign Server, your creative professionals set up templates for brochures, flyers, and point-of-sale materials. Local managers can then adapt them using a web browser, while you retain control of the overall look and feel.
Retailers today know more about their customers than ever before. The challenge is to apply that business intelligence in ways that increase sales and benefit their bottom line. Personalized marketing campaigns that respond to an individual customer's buying habits can greatly improve customer response rates. But traditional Variable Data Publishing (VDP) efforts often fall short in their creative execution. With InDesign Server, you can deliver data-driven marketing campaigns that look as though a skilled designer built each piece by hand.
As a financial services provider, you need to keep your customers informed with up-to-date statements and other data-driven documents. And these documents must reflect the trust and value of your brand. Solutions powered by InDesign CC Server can make it easy and cost-effective to produce comprehensive, current, data-driven documents that look as if they were individually designed.
Companies that create financial products publish a wide range of reports, prospectuses, and other documents. While many of them are data driven and automated, their design and production values do not always reflect the quality of the brands behind them. With solutions powered by InDesign Server, you can automatically generate a wide variety of brochures that combine eye-catching professional design with up-to-the-minute information.
Wealth management clients can never get enough information about their portfolios and the individuals who are looking after them. Satisfy that need by producing consolidated documents that contain not only quotes and financial statements but also in-depth information about funds, managers, and the people who are working directly for your clients. With InDesign Server, you can create intelligent reports on a faster timeline than ever before, without the involvement of numerous creative professionals.