Apps that engage become apps that are essential.
Adobe can help. With Adobe Analytics, you can collect data from many different sources and gain insights. Measure user engagement through the entire customer journey to see how their actions change over time. Identify trends like how frequently users launch your app and where they lose interest and drop off, so you can make adjustments to improve engagement.
Turn insights into opportunities.
Make it personal.
Adobe can help. With Adobe Target, it’s easy to A/B test two versions of a campaign to find out which version or combination works the best. Deliver personalized experiences based on user actions, profiles, and location. You’ll be able to create the relevant experiences that increase conversions and reduce workload.