Accessibility
Adobe
Sign in Privacy My Adobe

Trademark Usage Guideline

Introduction

The award-winning products of Macromedia, Inc. empower developers and designers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business solutions. Throughout the world, our trademarks identify our products so that consumers know they are buying Macromedia's high-quality products and services. Macromedia has gained valuable rights by the proper and continuous usage of trademarks to identify its goods and services. If a trademark is used improperly, its value can become diluted or generic. Properly using our trademarks by following these trademark usage guidelines protects and preserves the value of our trademarks and the Macromedia brand.

What is a trademark?

A trademark is a word, name, symbol, device, design, phrase, sound, or color adopted and used by Macromedia, Inc. to identify its goods and services and to distinguish them from other goods and services. Trademarks are usually noted with either a ™ or a ® symbol. In the United States, a trademark that is noted by a ™ has not been registered with the United States Patent and Trademark Office and a trademark noted with an ® has been registered with the United States Patent and Trademark Office. Trademarks, however, may also be registered internationally and each country has different laws regarding the proper notation of trademarks.

Referential trademark usage

You may use a Macromedia trademark or product name to refer specifically to such Macromedia product in marketing and promotional materials, books, conferences, applications, demonstrations, and so on. You are permitted to use a Macromedia trademark referentially provided that:

  • You adhere to these Macromedia Trademark Usage Guidelines.
  • You do not disparage Macromedia or Macromedia products and services.
  • You display your name or logo more prominently than any Macromedia trademark.
  • You include a disclaimer that Macromedia does not sponsor, affiliate, or endorse your product, and/or services.

General trademark usage guidelines

  1. Use appropriate markings. Always capitalize the product name and designate the trademark with the appropriate ™ or ® symbol. Also, the first usage or most prominent usage of a Macromedia product name must be used in conjunction with the Macromedia® trademark and in the same type size, font, color and line.

    Incorrect:

    The authoring capabilities of Director are excellent.

    Correct:

    The authoring capabilities of Macromedia® Director® software are excellent.

  2. Use Macromedia trademarks as adjectives. Always use Macromedia trademarks as adjectives that describe the generic product. A trademark is an adjective to be used with the noun it modifies.

    Correct:

    Macromedia® Fireworks® software creates great web graphics.

    Also, because a trademark is an adjective, it should never be used as a possessive or in the plural form.

    Incorrect:

    Macromedia® Dreamweaver®'s extensibility . . .

    Correct:

    The extensibility of Macromedia® Dreamweaver® software.

  3. Do not use any Macromedia trademark as your trademark, service mark, trade name, domain name, product name, or logo. Macromedia trademarks identify the goods and services of Macromedia, Inc. No third-party may use any Macromedia trademark as their trademark, service mark, trade name, domain name, product name, or logo. You must have your own distinct trademark, service mark, trade name, domain name, product name, or logo that does not include any Macromedia trademarks. You may, however, referentially use the Macromedia trademark in connection with your product. Also, you may not use a variation, combination, or abbreviation of a Macromedia trademark.

    Correct:

    ABC Software for use with Macromedia® ColdFusion ® software.

  4. Attribute ownership of Macromedia trademarks to Macromedia. When you refer to a Macromedia trademark, please include the following notice of trademark attribution where appropriate, such as on your product, printed materials, and online.

    Correct:

    Macromedia and HomeSite are trademarks or registered trademarks of Macromedia, Inc. in the United States and/or other countries.

Specific trademark usage guidelines

  1. Logos. You may not use any Macromedia logos (including buttons and graphic symbols) without a trademark license from Macromedia. All usage of trademark logos shall be pursuant to these guidelines and any other guidelines associated with that logo. You can find Macromedia's logos at www.macromedia.com/macromedia/style_guide/.

  2. Merchandise items. You may not manufacture, sell, or give away merchandise items, such as T-shirts and mugs, bearing Macromedia trademarks or logos, except pursuant to an express written trademark license from Macromedia.

  3. Slogans and taglines. You may not use or imitate a Macromedia slogan or tagline such as "what the web can be."

Macromedia, Inc. trademarks

Revised August 30, 2004

This list is posted solely for your convenience. Macromedia, Inc. does not waive any rights to any Macromedia trademark, service mark, trade name, product name, or logo that does not appear on this list. The symbols below denote status of the trademark in the United States only. Macromedia trademarks may also be registered internationally.

  • 1 Step RoboPDF®
  • ActiveEdit®
  • ActiveTest®
  • Authorware®
  • Blue Sky Software™
  • Blue Sky™
  • Breeze™
  • Breezo™
  • Captivate™
  • Central™
  • ColdFusion®
  • Contribute™
  • Database Explorer®
  • Director®
  • Dreamweaver®
  • Fireworks®
  • Flash®
  • FlashCast™
  • FlashHelp™
  • Flash Lite™
  • FlashPaper™
  • Flex™
  • Flex Builder™
  • Fontographer®
  • FreeHand®
  • Generator™
  • HomeSite®
  • JRun™
  • MXML™
  • MacRecorder®
  • Macromedia®
  • RoboEngine™
  • RoboHelp®
  • RoboInfo®
  • RoboPDF™
  • Roundtrip™
  • Roundtrip HTML®
  • Shockwave®
  • SoundEdit™
  • Studio MX™
  • UltraDev®
  • WebHelp®

Third-party trademarks

Third-party trademarks, trade names, product names and logos, contained in this website may be the trademarks or registered trademarks of their respective owners.