Read the latest in email marketing.
We know that email is critical to your marketing efforts, but it’s not always easy to execute. Use the resources on this site to improve your program and reach your customers with more relevant and effective email campaigns.
Know where you stand.
As you take email marketing to the next level, it helps to know where you are today. See which of these email marketing strategies work for you.
You focus on the fundamentals, including list growth, segmentation, reactivation, personalization, cross-sell and loyalty email programs.
You’re incorporating digital channel insights, triggering emails based on consumer behavior and delivering more responsive and dynamic content made for mobile devices.
You’re using contextual data to serve real-time email content such as location, date and time, and preferences to deliver helpful and compelling experiences.
View the latest blog posts.
Email Marketing Comes of Age — Three Rules for SuccessRead more
Smart marketers no longer push and promote products. Instead, they listen and react to their customers, aiming for true customer-centric marketing — and it’s presenting huge opportunities in terms of higher conversion rates and increased revenue.
Understand email strategy from beginning to send.
We like to share some of our latest webinars and conference presentations on the topic of email marketing. We hope you’ll find these helpful.
See how our customers are improving their email approach.
JustAnswer accelerates campaigns by using powerful data.
See how we helped their email marketing by providing the resources to understand customer behaviors and and make campaigns more effective.
Learn Elsevier’s important discovery about its digital marketing strategy.
The international science and tech content publisher improved customer engagement by standardizing all campaign communications to one Adobe solution.
Traditional ESPs Aren’t Cutting it.
Read our report that tells you why traditional ESPs limit you with expensive services and outdated strategies. See how you can get so much more with the help of Adobe Campaign.
Learn how to solve business problems.
Read our use-cases for best practices in email.