Don't just collect data. Connect it.

A 360-degree view of your customers adds up to more opportunity for you. Adobe can help transform information into insights.

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What is Adobe Analytics?

 

Adobe Analytics helps you uncover business opportunities and successes by turning customer interactions into actionable insights. With the market-leading solution, you can better understand the customer’s entire journey.

Top scores in customer satisfaction and product strategy help Adobe become a leader in the Forrester Wave™: Web Analytics, Q2 2014.

Adobe Analytics Premium

 

Use 360-degree customer views, powerful predictive models, and algorithmic cross-channel attribution to drive your digital marketing.

 

Get the details ›

Adobe Analytics - Mobile apps

 

Mobile teams can take advantage of the mobile app–centric interface while also allowing the marketing team to access and integrate app data with other digital insights.

 

Get the details ›

Top scores in customer satisfaction and product strategy help Adobe become a leader in the Forrester Wave™: Web Analytics, Q2 2014.

Learn more ›

Adobe Analytics capabilities.

Advanced segmentation

Advanced segmentation

Create personalized experiences for your visitors by understanding their unique attributes, behaviors, and preferences.

Marketing attribution

Marketing attribution

Analyze the effectiveness of every marketing touchpoint your customers encounter on their path to conversion.

Mobile analytics

Mobile app analytics

Dive deep into the performance of your mobile apps. Understand how your mobile app users engage with your brand.

Predictive analytics

Predictive marketing

Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.

Real-time web analytics

Real-time web analytics

React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Advanced data visualizations

Advanced data visualizations

Gather deep analyses faster than ever with purpose-built visualizations to quickly identify areas for improvement.

See what makes Adobe Analytics go.

See what makes Adobe Analytics go.


Our 15 short videos give you a closer look at some of the capabilities that drive Adobe Analytics.

Watch now ›

Assess your digital
analytics skills.


Use the Adobe Analytics Self-Assessment tool to find out exactly where you stand and learn tips that will help you improve your skills. Take the assessment ›
 

Read the Analytics maturity benchmark study ›
Watch the Analytics maturity model getting started video ›

Take the assessment
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Create a data-driven dynasty.
Find out how you can generate greater returns from your digital analytics investment.

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get more out of your marketing programs.

or call 877-722-7088