Activation without frustration.

Activate new technology across your website and connect it to the data you want.

Trigger the right services at the right time.

Let your customers’ behavior determine their web experience. Adobe Marketing Cloud makes it easy to launch customized actions based on what users do on your site—in real time. Launch a special offer, pop up a chat pod, or collect specific data at exactly the right time. Really.

Build smarter websites

Activation, powered by dynamic tag management, gives you unprecedented control and flexibility to activate anything online.


Agile tag management

Quickly deploy any tag on any number of web pages — without dealing with rigid templates.

Intelligent activation

Craft customized web experiences by specifying exactly when and how technologies launch. 

Sophisticated data handling

Set up rules to control when data is collected, where it goes, and how it is organized.

Permission-based workflows

Give IT peace of mind by creating enterprise-class approver workflows.

Deliver more personalized experiences in less time.

Decrease the amount of time it takes to configure sites, and collect the right data from all your digital marketing systems.


Become adaptable

Say goodbye to rigid templates and embrace a flexible tag architecture that you can tailor to fit your specific needs. 

Save time automatically

Save time by automating activation with rules that determine where and when technologies should be used.

Set fast rules

Enhance technologies faster by using the same intelligent rules you created to implement them.

Get data from anywhere

Get better analytics by collecting website data from any connected Adobe or non-Adobe technology.