Adobe® AdLens™ for Social helps you open new marketing opportunities on social networks such as Facebook and LinkedIn. Automation eliminates complexity in campaign management and reporting workflows, while algorithm-based optimization and predictive modeling tools increase success in any social ad marketplace.

Resources

Benefits
Features

The ability to maximize ROI by using proprietary bid optimization algorithms adapted specifically for channels like Facebook and LinkedIn
The power to scale your campaigns almost instantly by automatically building thousands of ads in seconds
Detailed analytics and deeper insights through streamlined social reporting
Access to deep technical understanding of social network optimization to meet your advertising goals (Adobe is the only Preferred Marketing Developer awarded all four Facebook API badges: Pages, Ads, Apps, and Insights)
Proven scale, offering the ability to manage over $100 million in annual Facebook advertising

Advanced targeting
Optimize campaigns across audiences for great efficiency.
The ability to identify nonintuitive audiences with the Affinity tool
Increase the size of your target audience.
Automated multivariate testing
Improve click-through rates.
Auto-splitting
Launch ads at scale based on multiple creative variations and all Facebook segments, including likes, interests, age, gender, and geography.
Advanced segment reporting
Get big-picture views, as well as highly detailed views that enable closer evaluation.