Adobe® SiteCatalyst® provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. It helps them quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.

Digital marketing challenges

Organizations are constantly challenged to meet the dynamic demands of an online business. For most, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or via social media.

Solution

Adobe SiteCatalyst is the industry-leading solution that addresses these challenges by providing digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

Resources

Work with the only Facebook Strategic PMD with all 4 qualifications

Let Adobe help you create social experiences that stand out from the crowd.
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SiteCatalyst product tour: Learn how SiteCatalyst helps marketers gain insight from video, mobile, and social.
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Success story: See how NBC Universal gains insights into social media and audience behavior.

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Benefits
Features
Social media
Mobile
Video

One integrated web analytics tool
Measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels and technologies in one place.
Intuitive, easy-to-use interface
Benefit from an intuitive user interface that enables revealing key online marketing insights more quickly and easily — for both novice and professional users.
Conversion improvement
Gain critical insight with conversion reports showing detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more.
Marketing attribution
Easily compare marketing channels and view multiple allocation models to make faster investment decisions that optimize your digital marketing.
Working on the go
Access SiteCatalyst data from your iPad. Scroll, swipe, and zoom into a specific time period, as well as add new metrics and email reports with a simple touch.
Instant decision making
Set up automatic notification of event triggers when your key metrics exceed or fall below expectations.
Flexible data integration
Integrate multichannel or offline data with data collected on the website through SOAP-based open standards.

Advanced real-time segmentation
Segment data in real time from a report suite and access predefined segments, such as mobile visitors, right in the user interface.
Drag-and-drop dashboard design
Take advantage of personalized dashboards, alerts, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives.
Cross-device visitor identification
Connect visitors across devices to enable a more valuable visitor-level view of your customers.
ClickMap graphic overlays
Measure traffic, commerce, and success metrics visually to display the most relevant elements on each page of a site.
Prebuilt reporting
Get a comprehensive set of ready-to-use reports that can be shared in PDF, Excel, Word, and HTML formats — in stunning 300dpi print quality.
Custom reporting
Measure any event on your site, including drill-down reporting, to answer complex questions.
Vast resources
Access Adobe Training Services video modules, user manuals, white papers, and a large knowledgebase of questions for self-paced learning.

Decisive social media insight
Understand the impact of online communities, identify how sharing services contribute to user behavior, and gain insight into user-generated content.
Merging of social media with business results
Track specific social media campaigns and activities and then measure how social visitors contribute to online revenue and conversion.
Real-time social campaign adjustments
Optimize marketing efforts in social media channels as they unfold, not after the opportunity is over.
Superior Facebook analytics
Measure all key areas of Facebook — 100% of apps, fan pages, ads, and Facebook Connect. Additionally, through the unique partnership between Adobe and Facebook, access aggregate demographic information from Facebook.
Facebook segmentation
Segment users by number of friends and categorize segments by social activity performed to better understand adoption rates.
Twitter measurement
Get insights into what consumers are saying on Twitter about your organization — its products, services, and so on — in real time. Identify brand advocates and detractors.

Ability to mobilize your marketing
Accurately profile mobile audiences, mobile devices, and mobile applications on all major mobile platforms.
Measurement of any mobile content
Measure any mobile content including mobile-optimized websites, native mobile applications, and video on leading media sites.
Measurement of any mobile device
Uniquely identify specific mobile device types (feature phone, smartphone, tablet) and manufacturers.
Monetization of mobile apps
Understand the most visited mobile app content, how visitors are engaging with the content, and visitor flow across the app.
Industry-leading mobile reporting
Access over 20 out-of-the-box mobile reports that can be emailed in a mobile-friendly format for easy reading on mobile devices.
Offline mobile measurement
Take advantage of offline mobile measurement technology that stores app data until a user's mobile device is connected to a network. Available for Android™, BlackBerry®, and iOS.
Interactive SiteCatalyst iPad application
Scroll, swipe, and zoom into a specific time periods, as well as add new metrics with a simple touch.

Optimized video performance
Access in-depth data on individual videos, comparisons between videos, video ad reporting, and which sections of videos are most engaging.
Interactive video reporting
Access a prebuilt set of reports summarizing key video-related metrics in a dashboard-like view with interactive, clickable charts and graphs.
Ability to view video impact on marketing channels and content consumption
See the impact of video across all marketing channels and by defined audience segments.Video reports are tightly integrated with all site performance metrics.
Optimized video advertising
Find sweet spots for ad placement by seeing the most viewed video sections.
Measurement of video popularity
Follow video use across 90% of all video sharing sites to understand the impact and effectiveness of viral video campaigns so you can better monetize online videos. SiteCatalyst video measurement integrates easily with industry-leading video players such as Adobe Flash® Player software, OSMF, Brightcove, JavaScript, and Silverlight.
Live video reporting
Measure and monitor live video events without having a predetermined length of the event.