Adobe® Survey combines the qualitative voice of customer data with quantitative behavior to reveal insights into why customers take various actions online. A better understanding of audience sentiment leads to engaging interactions, focused product development, enhanced brand perceptions, and loyal customer advocates.

Digital marketing challenges

Through analytics, organizations can extract tremendous insight from the behavior of online visitors. However, digital marketers and web analysts are unable to ascertain from click-stream analysis alone why certain behavior is happening.

Solution

With Adobe Survey, organizations can open a dialogue with their customers in real time, enabling immediate action based on customer responses. The results are engaging and relevant interactions, positive customer sentiment, and significant online optimization.

Resources

Adobe Survey product overview

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Benefits
Features

Measure brand perception
Understand how your customers perceive the different elements of your brand.
Improve survey design
Gain the insight to immediately enhance survey design with real-time survey results.
Establish a dialogue
Increase interaction and engagement by providing audiences with an opportunity to express their opinions.
Enrich customer profiles
View survey responses with web analytics data for a better understanding of customer persona.
Engage all audiences
Improve employee motivation and strengthen partner engagement by acting on perception measurements across all brand influencers.

Sophisticated survey creation

Use different question types and branching options to create a more robust and accurate response.
Allow customers to take a variety of paths and expand on their responses through a branching survey, providing a fuller customer perspective.
Use different question types to present your questions in the most effective manner possible.
Author surveys that are optimized for mobile devices during the survey creation process with mobile-friendly templates.

Multiple start options

Embed surveys for quick responses or separate surveys into a dedicated, nonintrusive overlay.
Customize individual surveys to use in a variety of subtle ways throughout the site so customers do not feel inundated.

Instant customer feedback

Immediately enhance survey design and effectiveness through real-time reporting insight.
Generate immediate visitor responses on a variety of topics throughout site pages.
Score surveys with an easily understandable number that can represent how customers and prospects are willing to advocate for a brand, product, or service.

Flexible launch controls

Take advantage of time-boxed surveys, which offer nonintrusive online surveys in response to customer actions.
Capture extensive feedback on every customer or just random snapshots by controlling the frequency of survey launches.
Mitigate survey fatigue by setting up rules to automatically exclude visitors from taking a survey when they qualify for more than one survey in a given time frame.

Integrated response tracking

Know who participated, who left, and where they left.
Use demographic data to drive targeted remarketing campaigns.
Forward survey status across website domains to avoid showing the same survey to a visitor multiple times.

Response correlation