Don't just collect data. Connect it.

A 360-degree view of your customers adds up to more opportunity for you. Adobe can help transform information into insights.

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What is Adobe Analytics?

 

Adobe® Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

Solution overview

Adobe Analytics capabilities.

Marketing reports and analytics

Marketing reports and analytics

Make use of advanced analytics with real-time reporting, powerful visualizations, and dashboards that arm you with the insights you need to guide your business.

Ad hoc analysis

Ad hoc analysis

Discover a comprehensive, multidimensional view of customer segments that you can use to make accurate, timely, and insightful decisions and improve performance.

Data workbench

Data workbench

Measure, analyze, and optimize integrated data from online and offline marketing channels, from high-level trends down to individual customer behavior — all in one place.

Predictive analytics

Predictive analytics

Easily analyze customer data and segment audiences to predict the success of your campaigns and maximize the impact of your ad spend.

Data connectors

Data connectors

Integrate your third-party marketing applications with Adobe Analytics. Easily drag and drop approved providers into the interface for a combined view of your marketing data.

Mobile analytics

Mobile analytics

Dive deep into the performance of your mobile campaigns. Understand how your mobile customers uniquely engage your brand.

Music. Television. Results.

MTV uses Adobe Marketing Cloud to measure interactions across more than 150 channels and serve fans the most relevant, profitable content.
 

Watch video ›

Who is Adobe Analytics for?

Digital analysts are the go-to person in the company for actionable intelligence, and know where to look for gems of insight hidden deep in the data. They need flexible, streamlined, customizable dashboards and reports, so the right data get seen by the right people.
 

View resources for digital analytics ›

Adobe users optimize marketing results with customer analytics.

Adobe users optimize marketing results with customer analytics.

Use of the Adobe® Marketing Cloud uniquely reveals your customers’ needs.
 

Download the white paper ›

Big data is too big of a hassle? We disagree.

Big data is too big of a hassle? We disagree.

Learn how The Economist started using its data to increase revenue.
 

View the webinar ›

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Create a data-driven dynasty.
Find out how you can generate greater returns from your digital analytics investment.

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

or call +48 22 657 0173