Give your ads impact on Twitter and Facebook.


Effectively create, manage, and optimize social ad campaigns on Facebook and Twitter. The bulk ad creation system and testing in Adobe Media Optimizer let you manage targeted content on a large scale to ensure that the most relevant ads are served to the right people.


Read the capability spotlight ›

Features of social ad management

Scaled campaign management

Regardless of the size of your enterprise, you can test, optimize, bid, and publish your ads to Facebook and Twitter at any scale.

Facebook and Twitter integration

API integrations with Facebook include FBX integration. Get global in-market support as well as full-service, tech, strategy, and self-service options.

Cross-channel attribution

Understand ad performance with integrated workflow, optimization, and reporting interfaces. Apply click-through and view-through tracking along with channel- and campaign-assist reporting.

Flexible reporting

Reporting can be customized and automated for use within Adobe Media Optimizer, or shared with or pulled from Adobe Analytics.

Additional resources customer story

Find out how the Otto Group used Adobe Media Optimizer to improve success through social ads.
Read more ›

Learn what Adobe and Forrester say about aligning your campaigns with social media content.

Learn what Adobe and Forrester say about aligning your campaigns with social media content.
Watch now ›

Learn about the challenges digital advertisers face and the way Adobe Media Optimizer addresses them.

Learn how Adobe Media Optimizer addresses many of the challenges digital advertisers face.
Download solution overview ›

Social ads are effective.
That’s the bottom line.
See why an Adobe Digital Index study shows that social belongs in your advertising mix.

Adobe Marketing Cloud is the answer to
your marketing problems.

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