Make every screen a TV.

What is Adobe Primetime?

It’s a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalised TV and film experiences.
Deliver TV Everywhere.
Give viewers the TV and film content they want anywhere, across 3.4 billion devices.

Create flexible workflows.

Add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV.

Offer insights and results.

Insights from Adobe Marketing Cloud integrations allow media sellers to optimise campaign and ad delivery in real time.

See what Primetime can do.

Use a single, HLS workflow to build and deliver video across every device and platform.
Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay-TV households in North America.
Dynamically insert ads into your video content to monetize audiences across every screen.
Manage and deliver ads with efficiency and visibility to precise customer segments.
Protect video rights across devices and platforms, efficiently and at scale, whether on location or in the cloud.



Primetime for operators.

Keep viewers tuned in with high-quality content that can be watched anytime, anywhere and on any device. Primetime removes the complexity of TV Everywhere, giving operators the ability to deliver additional value to their subscribers.



Primetime for programmers.

Primetime gives programmers a flexible solution that addresses all their needs — SDKs for every platform, seamless ad insertion for better monetisation and real-time insights.

See how our customers succeed with Primetime.


NBC is bringing live sports to screens of every size.


The cable giant brings its service to new devices.
M6 set out to bring its television experience to mobile.


TV watching is still growing.

Understand the numbers and trends behind the growth of online video viewing in our latest Adobe Digital Index report.