Suggest the content and products that will get your visitors to respond.

Instantly present visitors with personalised recommendations for additional items. Adobe Target automates the entire process, so you can quickly deliver relevant suggestions and easily monitor their impact.

Features of targeted recommendations.

Personalised recommendations
Using Adobe Sensei, Target automatically tests and manages recommendations creating the best cross-sell and upsell opportunities.
Marketer control
Change algorithm settings or modify recommendation layouts without having to rely on IT with the intuitive interface built for marketer use.
Built-in A/B testing
Continually monitor recommendation results. View visits, clicks and purchases with conversion lift data through the reporting interface.
Auto-optimisation
Set your recommendation testing to automatically deliver the best performing variation in real time to the appropriate segments.
Analytics data sourcing
Automatically sync activities, insights and segments between Adobe Analytics and Adobe Target for deep analyses based on segments and KPIs.

See how it’s done.


2.7X

higher conversation rate

We’re the only Leader among Digital Intelligence Platforms.

 
See why we feel we’re best positioned to move you from analytics to digital intelligence in the latest Forrester Wave.