Multi-Channel Advertising Technology
Optimize multichannel digital advertising campaigns
Multi-Channel Advertising Technology, formerly Efficient Frontier, is the first unified performance advertising management platform that optimizes across search, display, and social media, including Facebook. The platform gives marketers the control and insights required to manage campaigns productively, and the technology solves the complexity of performance optimization in auction-based digital ad markets.
Digital marketing challenges
Enterprise marketers are under pressure to continually improve digital campaigns to drive better performance and ROI. Marketing conditions change quickly, and marketers need an enterprise-level solution that gives them the ability to update tactics, targets, and budgets in an intuitive way and in real time.
Solution
Multi-Channel Advertising Technology delivers performance for successful digital marketing campaigns. Unlike rule-based approaches, which are inherently inaccurate and labor intensive, Multi-Channel Advertising Technology uses mathematical models to weigh risk and return across numerous events. This approach provides the visibility, scalability, and actionable choices required to manage large and complex digital advertising campaigns.
With unified campaign management, marketers benefit from an integrated, single view across all digital channels. By gaining and understanding the cross-channel attribution of the campaign, marketers can design and optimize to the preferred model. The models that Multi-Channel Advertising Technology builds provide accurate forecasts that give marketers views into future campaign options and performance impact.
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Global digital marketing performance report
Putting cross-channel attribution into action to improve advertising ROI
- Optimization across digital channels
Manage and optimize digital advertising spend within and across the key channels of search, display, and social.
- Integrated cross-channel attribution
Understand the impact of each channel toward the end goal and the campaign results.
- Accurate modeling and forecasting
Make educated choices when updating campaigns against new goals or budgets, typically within 5% of estimated results, thanks to simulations.
- Unified campaign management
Manage it all from one interface and partner.
Learn more about the privacy practices of Multi-Channel Advertising Technology.
Meet the first four-badge Facebook Preferred Marketing Developer: Adobe
Let us help you create social experiences that stand out from the crowd.